Dell Technologies ‘Realizing 2030 – 92% as per the survey- Hyper-connected customer experiences with virtual reality (VR)

Posted April 10, 2018 by admin in Announcements


The quantitative research conducted by Vanson Bourne follows Dell Technologies’ seminal story, ‘Realizing 2030: The Next Era of Human-Machine Partnerships’. That study forecasted that by 2030, emerging technologies will forge human partnerships with machines that are richer and more immersive than ever before, helping us surpass our limitations. Business leaders agree: 87% of respondents from the region expect humans and machines will work as integrated teams within their organization inside of five years.

Concerning business tasks which would be outsourced to machines by 2030, leaders in the region listed Marketing and Communications and Product Design as most likely followed by Human Resources and Financial Administration , Logistics or Supply Chain , and Customer Service and Troubleshooting.



However, regional opinions are also split by whether the future represents an opportunity or a threat, and torn by the need to mitigate these risks.1 For instance:

  • 50% say the more we depend upon technology, the more we’ll have to lose in the event of a cyber-attack; the other half aren’t concerned
  • 58% of business leaders are calling for clear protocols in the event that autonomous machines fail; while 42% abstained
  • 51% say computers will need to decipher between good and bad commands; 49% don’t see a need


Mohammed Amin, Senior Vice President – META, Dell EMC, said, “As organizations prepare to enter this next era of human and machine partnerships, leaders are evidently torn between two extreme perspectives about the future varying between optimism and anxiety. This differing viewpoint could make it difficult for organizations to prepare for the future and certainly hamper leaders’ efforts to push through necessary change.”



Given the promise of monumental change—fuelled by exponentially increasing data and the applications, processing power and connectivity to harness it—63% in the region speculate that schools will need to teach how to learn rather than what to learn to prepare students for jobs that don’t yet exist. This thinking corroborates the previous study’s forecast that 85% of jobs that will exist globally in 2030 haven’t been invented yet.

Beset by barriers



Furthermore, many businesses aren’t moving fast enough, and going deep enough, to overcome common barriers to operating as a successful digital business. Only 27% of regional businesses believe they are leading the way, ingraining digital in all they do. Nearly half (45%) don’t know whether they’ll be able to compete over the next decade, and the majority (68%) of businesses are struggling to keep-up with the pace of change.

The lack of workforce readiness was identified as the leading barrier to becoming a successful digital business in 2030, further emphasizing the need for skill development among existing employees and future generations. A majority of leaders in the region (73%) also identified the lack of a digital vision and strategy as a prominent barrier. These were followed by the barriers of technology constraints (61%), time and money (47%) and finally law and regulations (22%).

Unified by the need to transform

Leaders may be divided in their view of the future and facing barriers to change, but they’re united in the need to transform. In fact, the vast majority of businesses believe they’ll be well on their way to transforming within five years, despite the challenges they face.

Likely to achieve within five years in UAE & KSA:

  • Have effective cybersecurity defences in place: 96%
  • Deliver their product offering as a service: 96%
  • Complete their transition to a software-defined business: 97%
  • R&D will drive their organization forward: 94%
  • Delivering hyper-connected customer experiences with virtual reality (VR): 92%
  • Using AI to pre-empt customer demands: 93%


Mohammed Amin adds, “We’re entering an era of monumental change that will fundamentally change the way businesses operate and prioritize investments. While half of the business leaders in the region are unsure of what the next ten to fifteen years look like for their industry and are struggling with the quick pace of change, a large majority are looking at embracing change and new technologies in their digital business plans for the next five years. This pivotal time is rich with opportunities of collaboration and innovation. It is becoming increasingly clear that businesses can either transform their IT, workforce, and security and play a defining role in the future or be left behind.”



Additional resources

  • For more information on the quantitative research report, executive summary and infographic, please visit
  • Additional information on Dell Technologies Realizing 2030 initiative can be found,
  • Find out more about how Dell Technologies is collaboratively solving customers’ biggest challenges by visiting Dell Technologies’ Annual Report to Customers
  • Connect with Dell Technologies on Twitter, Facebook, YouTube and LinkedIn
  • Tables below show business leaders’ forecasts for the future, and how they are divided about technologies’ upcoming impact on our lives, work and business in general. 2

About the study



The research was commissioned by Dell Technologies and undertaken by Vanson Bourne, an independent research company, completed in June to August 2017 with 3,800 business leaders from mid-size to large enterprises across 17 countries including UAE and KSA. The respondents were drawn from 12 industries and key functions impacting the customer experience (from business owners to decision-makers in IT, marketing, customer service, R&D and finance, etc.). The research explores the changing relationship between technology and people, emerging technologies’ impact on business and the way we work and how business leaders and CIOs plan to succeed over the next 10 to 15 years.

About Vanson Bourne

Vanson Bourne is an independent specialist in market research for the technology sector. Its reputation for robust and credible research-based analysis is founded upon rigorous research principles and an ability to seek the opinions of senior decision makers across technical and business functions, in all business sectors and all major markets. For more information, visit

About Dell Technologies 

Dell Technologies is a unique family of businesses that provides the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset, information. The company services customers of all sizes across 180 countries – ranging from 98% of the Fortune 500 to individual consumers – with the industry’s most comprehensive and innovative portfolio from the edge to the core to the cloud.

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