Richard Yu, CEO, Huawei Consumer Business Group unveiling HUAWEI Mate 10 at Launch Event in Munich, Germany
In Munich, at an exclusive global launch, Huawei Consumer Business Group unveiled its highly-anticipated Mate 10 Series, which will open the door to new AI mobile applications.
Since 3 months there were rumours and leaks about expecting 2 smartphones but Huawei showcased 3 new smartphones HUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 with the breakthrough AI devices that combine innovative hardware, the Kirin 970 and EMUI 8.0. The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating new Leica dual camera technology.
“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance”, said Richard Yu, CEO, Huawei Consumer Business Group. “The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.”
The HUAWEI Mate 10 and Mate 10 Pro key features include:
- Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU).
- A 3D Glass Body featuring an almost bezel-less design, HUAWEI FullView Display and HDR10 Supported technology for intensely vivid and brighter colors;
- TÜV Safety Certified HUAWEI SuperCharge and 4000 mAh battery with AI-powered Battery Management;
- New Leica Dual Camera with SUMMILUX-H lenses, both featuring an aperture of f/1.6 and intelligent camera including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh;
- An all-new, simplified EMUI 8.0 based on Android™ 8.0.
- Huwaei Mate 10 and Mate 10 Pro will not have the Audio 3.5mm jack input, instead it will using the USB Type-C port which can be used with 3.5mm adaptor connector cable. (It will come along in the box along the other accessories like earphones with USB Type-C pin and SuperCharge electric socket USB adaptor)
The New Kirin 970 processor with built in NPU for AI
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are the first devices powered by the new Kirin 970 processor, delivering AI enhancements for a faster, more customized mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent camera.
The specialized NPU, combined with Huawei’s innovative AI mobile computing architecture, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores.¹. The HUAWEI Mate Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections.
By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. The Kirin 970 is an open mobile AI computing platform for third parties to create new and imaginative AI applications, which extends Huawei’s processing capabilities to the entire value chain.
Almost Bezel less design with curved 3D Glass Body
With an all-new HUAWEI FullView Display, the HUAWEI Mate 10 features a stunning 5.9-inch screen with a 16:9 display, an almost bezel-less design and HDR10 to support vivid colors. The 6-inch HUAWEI Mate 10 Pro features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.
The iconic devices feature a 3D Glass Body, beautifully and symmetrically curved on all four sides for an ergonomic hold. The back of the devices features a reflective band design to highlight the new Leica dual camera.
Huawei MATE 10 Series to be first IP67 type of smartphones of Huawei.
Finally the long wish of Huawei customer have been answered, Huwaei Mate 10 series smartphones are IP67 water and dust resistant type of smartphones.
New Leica Dual Camera and AI-powered Battery Management for the Next Era of Smartphone Use
Huawei has again partnered with Leica to co-engineer dual lenses for the HUAWEI Mate 10 and HUAWEI Mate 10 Pro. It combines 12-megapixel RGB + 20-megapixel monochrome sensors, an Optical Image Stabilization (OIS), dual lenses with the world’s largest aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital Zoom. The new AI-powered Real-Time Scene and Object Recognition, which automatically chooses camera settings based on the object and scene, supports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer portraits and sharper pictures.
Huawei Mate 10 and Mate 10 Pro to have 4000mAh battery with SuperCharge
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro pack a 4000 mAh high-density battery featuring a smart battery management system that understands user behaviour and intelligently allocates resources to maximize battery life. It supports 4.5V/5A low-voltage super charging, powering the device from 1 percent to 20 percent in 10 minutes, and from 1 percent to 58 percent in 30 30 minutes.² Additionally, HUAWEI SuperCharge is the world’s first fast charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.
Huawei Mate 10 and Mate 10 Pro to have the latest EMUI 8.0 powered by powered by Android™ 8.0.
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro will launch with Huawei’s all-new EMUI 8.0 powered by Android™ 8.0. Features include an AI Engine to fully leverage the capabilities of the Kirin 970; an AI Accelerated translator to deliver faster and more accurate interactive translation for a smoother communication experience; an easy projection feature to connect the new Huawei Mate Series to a larger screen; support for a full desktop experience – either mirroring or extending the smartphone display like a PC.
New Accessories showcased at Huawei Mate series launch
Huawei also launched three HUAWEI Mate 10 accessories: the EnVizion 360 Camera, SuperCharge™ Power Bank, and Smart Scale.
- The EnVizion 360 Camera can shoot 5K photos and 360-degree 2K videos with multiple viewing modes for users to share across their social media channels.
- Huawei’s SuperCharge™ Power Bank supports a 4.5V / 5A low-voltage fast charge.
- The Smart Scale can monitor and analyze health information such as body fat percentage and Body Mass Index through a mobile app.
Color options
The Huawei Mate 10 would be available in 4 colors- Champagne Gold, Pink Gold, Black and Mocha brown
The Huawei Mate 10 Pro would be available in 4 colors – Titanium Grey, Pink Gold, Midnight Blue, Mocha Brown
MEA Launch Date
The Huawei Mate 10 and Huawei Mate 10 Pro will be launched in the MEA region on the 30th of October.
Expected Price
Huawei has not declared the actual price for Middle East but as per the launch in Munich, we are expecting the price to be;
The Huawei Mate 10 with 64GB of internal storage and 4GB of RAM : AED 3,100 approx. (€699)
The Huawei Mate 10 Pro with 128GB of internal storage and 6GB of RAM and will be AED 3,500 approx. (€799).
The Porsche Design Huawei Mate 10 with 256GB of internal storage and 6GB of RAM and will be AED 6,050 approx. (€1395)
Availability
The ultimate intelligent Mate 10 series is available for pre-order in the UAE from 20th October onwards across leading retailers.
For more information, please visit Huawei Middle east website
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