On 100 Year Anniversary, Nikon launches new DSLR Full Frame camera D850 in Dubai, UAEAugust 27, 2017
Today ( 27th August, 2017), I was invited to Address Hotel, Dubai Mall by Nikon for the launch of a new DSLR Full Frame camera Nikon D850. On their 100 Year Anniversary, Nikon D850 is the successor to the widely popular FX-format D810 released in 2014, the latest addition to Nikon’s FX-format DSLR range is engineered with advanced features that deliver versatility and uncompromised performance across stills and video shooting, geared towards the growing segment of hybrid photographers in wedding photography, and also of those in the genres of nature, events, and fashion.
“Technology has transformed content creation today – and Nikon’s innovation in evolving our imaging technologies and product range, combined with our heritage of skills and knowledge, has allowed us to offer the photography community more options with stronger performance and superior quality that we are trusted for,” says Managing Director, Nikon Middle East FZE.
“The D850 offers impressive capabilities with a powerful synthesis of high resolution and high speed from the EXPEED 5 image-processing engine and CMOS sensor, silent photography in both photo and video modes, and a wider viewfield, giving modern storytellers more versatility. Engineered with this line-up of features and performance enhancements to our FX-format range, this camera truly is a showcase of our dedication to delivering superior photo and video imaging quality that caters to our diverse range of photographers.”
During the launch , I had the opportunity to lay my hands on the Nikon D850 and I loved, especially the photography at low light condition. Which was a interesting subject which got me engrossed with the presentation of the special speaker Marsel Van Oosten – award-winning Nikon photographer, who had his hand on 4 four Nikon D850 even before the release of product. He shared his views and his creative photography work on the night time lapse of the sky captured in Botswana. He is a making short film called “Hercules Rising”. He shared his thoughts and how he achieved the beautiful capture with Nikon D850. He told us how Nikon 850 camera can shoot 8K Night time lapse shot with using just his motorized camera slider and a small LED light.
He used 3 Nikon Cameras for his time lapse photography and 4th one he used it shot behind the scenes with a professional videographer. What amazing for me see the clarity and very low noise in the night photography and best part was he explained the advantages of shooting with 8k, so are creative person you can use part of the image which still would be 4K or even small part be Full HD.
Later Albert Yap – Nikon School instructor and Assitant Manager at the Asia Technical office in Nikon Singapore showed the techincal spects and features of the Nikon D850.
D850 Primary Features 1.
Enhanced resolution, exceptional quality
45.7 megapixel FX-Format CMOS sensor with silent photography feature and no mechanical blur to capture the finest resolution in any scenario: Picturesque perfection is created through the powerful combination of the EXPEED 5-image processing engine and the backside illumination FX-Format CMOS sensor. With a dynamic range of native ISO sensitivities, from ISO 64 to 25600, expandable from Lo 1 (ISO 32) to Hi 2 (ISO 102400), continuous shooting in varying levels of lighting across is possible.
Additionally, a Natural Light Auto option allows more desirable colours to be captured under natural light automatically for a more accurate and enhanced white balance.
Synergised with Nikon’s very own Advanced Scene Recognition System with 180K-pixel RGB sensor, and a class-leading optical viewfinder with approximate 0.75x magnification, photographers will be compelled to effortlessly enjoy their shooting experience.
2. Enabling a new generation of storytellers
Full-frame brilliance with 4K UHD (3840×2160)/30p support: Perfect for multimedia shooting, the D850 supports 4K videography and 8K time-lapse movie production with silent interval timer photography as slow as 0.5 seconds, or Full HD format (100- or 120-fps readout is recorded at 24, 25p, or 30p) slow-motion movies in DX-format. The camera also allows RAW batch processing, exposure metering range expansion, and a peaking function that enables accurate manual focusing. Videographers are empowered to easily fine-tune colour, exposure and brightness that is reflected in white blown-out areas with Nikon’s ‘Flat’ Picture Control, all without a complicated process that is usually associated with LOG LUT videos.
3. Keeping up with dynamic action and focusing on fine details
9fps or 7fps continuous shooting makes easy and adaptable tracking of moving subjects: Photographers will find capturing high-speed moments, such as during a commercial sports photography shoot, a breeze as this DSLR is not only fitted with high speed continuous shooting competence, but also a dedicated autofocus (AF) engine that engages the 153-point AF system and 99 cross sensors to achieve high subject acquisition performance with broad area coverage. Together with the ability to bring down the AF detection range down to -4 EV, photography in low-contrast situations is similarly made promising.
In macrophotography, the new Pinpoint AF for live view photography helpfully achieves focus on a smaller area with a size that is one quarter for the normal AF area.
Summing up the intensity of power, up to approximately 51 14-bit or 170 12-bit (image size L) RAW images with lossless compression can be captured in a single burst of continuous shooting.
4. Taking flexibility and efficiency to a new level
Enhanced specifications that optimise operability and process workflow: A high-resolution tilting 3.2-inch touch-screen with 2359k-dot LCD monitor, and button illumination that is helpful when shooting in dark situations, allow shots to be taken from varying angles and in different situations. Additionally, photographers have the option of selecting large, medium or small RAW sizes according to their usage needs.
Also, with improved and flexible multiple exposure options, all individual images can be replaced and also simultaneously be saved before the in-camera image combination, and a selected image stored in a memory card can be designated as the first image of the combination.
Highly effective for jewellery, specimen and landscape photography, the new focus shift capability enables easy acquiring of images for focus stacking. This function allows the camera to automatically take up to 300 shots while moving focus position from the starting point to infinity. A selection of up to 10 levels of focus distance changes can be made, while interval between shots can be set between 0 and 30 seconds. Completing the practicality of the function is also the enablement of continuous shooting of up to 5ps, exposure smoothing and silent photography.
Making connections a breeze: The availability of WT-7/A/B/C Wireless Transmitter support, available separately, also serves for convenient transfer of image and movie files to a computer or FTP server. When paired with the optional Camera Control Pro 2, remotely controlling the D850 from a PC is easily deployed.
Besides stress-free file transfers, connections with Speedlights are made just as easy with the support for radio-controlled Advanced Wireless Lighting to allow the flexibility in multi-flash photography.
Negative digitizer brings film back to life: When paired with a film holder and micro lens, the D850’s negative digitizer simplifies the process of using a film scanner to convert negative film (in both colour and monochrome) to 45-megapixel digital images for added enjoyment. The ability to adjust for brightness (up to +/- 5) immediately, and the HDMI connection to TV monitor, allows the viewing of old photos for those moments of impromptu family recollections. Using the same accessories and lenses, reversal film digitization is also possible.
The D850 will be available from September 2017, Only body cost AED12,999
Nikon 100 Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017.
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries.