LG Signature Live event
22nd August, 2017 -The LG Signature invited the press and their partners to unveiled the ultra premium brand and products at a gala ceremony at Dubai’ most talked about, radiant centre of culture and arts – the Dubai Opera.
The innovative and exquisitely designed LG SIGNATURE family consists of four products – the world’s thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView™ Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens in the air.
“From conception to the final user experience, the LG SIGNATURE products were designed to highlight true essence – focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Kevin Cha, President, LG Electronics, Middle East & Africa. “The LG SIGNATURE products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces.”
The launch was attended by several prominent members within the region’s retail industry alongside some highly influential and prominent Emiratis like Hala Kazim, highly respected and admired Emirati life coach, artist, businesswoman and the Brand Ambassador for LG SIGNATURE. She spoke about her amazing trip to LG Signature factory and how she loves all her LG products at her house. Best part she liked about the LG Signature products all can be controlled via your smartphone even you are not at home.
Emirati Entrepreneur and the youngest board member of the Sharjah Chamber of Commerce, Her Excellency Sara Al Madani, she loved the LG Signature Twin wash Washing machine and praised about the silent function saying ” it is so quiet that you can place it in the bedroom”. She love the twin wash function so if you forget to put clothes in the 12 KG tub and still want to wash some more clothes, you can use the separate 2 kg Tub which is below the bigger washing tub.
A well-known face and a versatile TV personality Mahira Abdelaziz , spoke about the LG Signature Air Purifier and it’s benefits. She has 1 and half year daughter and she is concerned about dust particles floating the air in the house. She mentioned also about construction happening around her house which adds more concern for her and her family. She mentioned about the Air Purifier color indicator which changes from Red to orange to green as the Air Purifier works to clean the dust particles and pollutant inside the house.
And a rising Emirati celebrity chef – Bader Najeeb , accentuating the premium image of the LG SIGNATURE brand. He has latest LG Signature Refrigerator which he loves the all the tech function which makes his life simple. The four door refrigerator has a function were you can open the door without touching the door handle. You can just knock on the glass panel of the door and see the contents without opening it.
The LG SIGNATURE OLED TV W – (77″ – AED 90,000 & 65′ – AED 69,000)
LG SIGNATURE OLED TV W (77/65-inch), the winner of over 45 prestigious awards including the 2017 CES Best of Innovation Award, embodies breakthrough innovation in television technologies and exquisite premium design, demonstrating that simplicity is the ultimate form of sophistication. The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone. The W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion.
W7 series models are less than 4mm thick when measured from the wall without any gap between the TV and the wall. The sense of immersion is completed through up-firing speakers which produce Dolby Atmos sound. W7 series live up to LG OLED TV’s unrivaled ability to reproduce the most lifelike images of any TV product with perfect black infinite contrast and an expanded color gamut. Additionally, they offer up to one billion possible colors and use ULTRA Luminance technology to deliver greater brightness according to the content being displayed. The W7 series feature Active HDR to render brighter scenes and greater shadow detail for HDR content. In addition, the series support multiple HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma).
LG SIGNATURE Refrigerator (AED 24,999)
The LG SIGNATURE refrigerator represents the visualization of essence with a fresh take that is both intuitive and revolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door™ design one step further by adding the InstaView Door-in-Door™ feature that makes the opaque Door-in-Door™ compartment transparent with two quick knocks. The transparent surface allows customers to peer inside the refrigerator without having to open the door, offering significant energy savings by limiting cold air loss.
Even more innovative is the new Auto Open Door feature which activates as a user approaches the refrigerator, allowing for quick and easy hands-free access. The LG SIGNATURE refrigerator is powered by LG’s Inverter Linear Compressor which automatically adjusts its cooling capacity based on conditions inside the compartment. It also generates less internal friction due to its unique design and is backed by a 10-year warranty.
The LG SIGNATURE Washing Machine (AED 14,999)
The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWINWash™ washer. The premium 24-inch front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal TWINWash™ Mini under the main unit.
The minimalistic design of the LG SIGNATURE washing machine is highlighted by the beautiful touch-enabled Quick Circle™ User Interface which is embedded in the glass door. Positioned at a 17 degree angle, the panel is easy to see when standing. The Push Open washing machine door can be opened with a slight push, even when the user’s hands are full. Meanwhile, the washer’s enamel coating not only gives it a sleek, sophisticated look, but also repels fingerprints and corrosion.
The LG SIGNATURE washing machine comes equipped with LG’s proprietary Centum System™ which improves the washing machine’s durability and energy efficiency with an advanced suspension system. Noise emitted while the washing machine is in operation is greatly decreased because the Centum System™ minimizes the tub’s vibrations during a wash cycle.
The LG SIGNATURE Air Purifier (AED 4,999)
LG believes that nothing is more important than clean air. The exquisitely designed LG SIGNATURE air purifier allows the air cleaning process to be a visual experience with its innovative transparent panel. Equipped with an advanced Watering Engine™, this air purifier harnesses the power of water to filter out harmful chemicals and contaminants while quickly bringing the room to comfortable humidity levels.
The unit is equipped with LG’s SIGNATURE Black Filter™ System, allowing consumers to reuse the filters for up to 10 years, saving money. While fine dust particles are totally invisible to the naked eye, customers can see the air quality of their indoor environment by simply glancing at LG’s Smart Indicator™. Positioned on the control display, the indicator shows air quality with quantitative figures. PM10, PM2.5 and even PM1.0 can be detected.
All LG SIGNATURE products will be available at the LG brand shops and leading retail stores across the GCC. LG SIGNATURE highlights the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life. For more information on the LG SIGNATURE brand, its cutting-edge products and the LG SIGNATURE Gallery, please visit www.lg.com/ae/lg-signature or www.lg.com/ae_ar/lg-signature.
About LG Electronics Middle East & Africa Regional Headquarters
LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others
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