MG-Motor-&-Inter-Emirates-Motors-Introduce-the-MG-ONE-for-the-Middle-East-Market
The first generation of MG Motor’s all-new MG ONE has arrived in the Middle East. Available in three trims at Inter Emirates Motors, a subsidiary of Ali & Sons Holding LLC and the official distributor of MG in the UAE, the all-new 2023 MG ONE will strengthen the British-born brand’s increasingly popular model portfolio, offering customers even more style, technology and travelling comfort at great value prices.
The MG ONE harnesses the latest technology with the introduction of SAIC Motor’s self-developed all-new modular SIGMA architecture platform, housing a 1.5 Turbo unit delivering 181hp and max. torque of 285Nm – powering the vehicle to a top speed of 195 km/h. All models have an innovative seven-speed Continuously Variable Transmission for smoother, more efficient gear changes and optimum reliability. The arrival of the MG’s newest SUV is set to help the brand reinforce its position in the top six Middle East car makers.
The self-developed SIGMA architecture platform has been designed to optimise interior space, with up to 70% efficiency. The architecture compresses the mechanical space to help balance the exterior and interior space. As an all-in-one modular platform, it can house a range of all-electric, and hybrid powertrains, as well as regular internal combustion engines. This advanced electric architecture creates a smart car experience for MG’s new generation of vehicles.
The all-new sporty mid-size SUV’s aggressive look is emphasised by a new three-dimension front grill, shifting downwards, flanked by sharp-looking LED headlamps. The MG ONE’s athletic look is highlighted through a dual-tone colour scheme, a low and wide stance, a sloping roofline, a couple-like silhouette, split rear protruding lights and a distinctive sport spoiler with a cut-out.
Designers of the all-new MG ONE emphasised the use of sound and light technology to create a high-tech cabin built for a new generation of tech-savvy customers living in urban spaces. A unique surround-type trip screen, Arkamys sound system, dual-coloured sports seating, and drive-by-wire gear system, provide a new smart experience for drivers and passengers. The aesthetically designed cabin is padded with soft materials to ensure total comfort for occupants during their journey. There are plenty of storage spaces and even a wireless mobile phone charger on top-of-the-range models.
The impressive specification levels include the availability of leather seats, a 12.3” virtual cluster panel with a trip computer, a six-way electric driver seat with lumbar support, four-way electric passenger seats, a panoramic sunroof, Apple CarPlay and Android Auto, GPS navigation, as well as front, side and curtain airbags.
Cruise control, push-button ignition, keyless entry, and a rear-view camera are all fitted as standard, with a 360-degree parking view camera on full option models, to give the driver full control and peace of mind on their journey.
MG cars are renowned for featuring the latest safety technology and the all-new MG ONE is no different. Occupant safety is prioritised by the installation of a body structure that comprises over 65 per cent high-strength steel to minimise the impact of any collision by absorbing the energy.
The standard Electronic Stability Program includes eight safety functions, with ABS, EBD, CBC, TCS, VDC, HAZ, HHC, and BDW enhancing driving stability in extreme road conditions or in situations involving aggressive driving to ensure driving safety.
Tom Lee, Managing Director of MG Motor’s Middle East, commented: “The all-new MG ONE is the latest in our SUV offerings, which have propelled the MG brand into one of the most popular in the region. This tech-focused compact SUV not only complements our current product line-up but also provides customers with an exciting new option priced competitively.”
Mohamed Al Daheri, Managing Director, Motors Division, Ali & Sons Holding LLC, said: “As part of our strategy to better serve our customers and enhance the MG experience, we are focusing on expanding our presence in the UAE. In addition to our existing locations, we plan to open a new showroom in Dubai, a service centre in Al Quoz, a new showroom in Abu Dhabi, and a new sales, service, and spares facility in Fujairah.”
The demand for MG vehicles in the UAE continues to increase. In fact, Inter Emirates Motors has plans to continue to expand and provide end-to-end service to customers at every touch point throughout every emirate.
The all-new MG ONE is now available for sale at Inter Emirates Motors. All models will benefit from the brand’s acclaimed six-year/200,000 km warranty, for ultimate peace of mind.
Hisham El Sahn, General Manager of IEM, said: “We are extremely proud of the success and increasing demand for MG vehicles across the nation. Whether it is the competitive pricing, or the unprecedented six-year, 200,000-kilometer warranty – MG becomes a significant brand to consider when customers choose to invest in a vehicle that caters to both their personal and professional needs.”
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