Western Digital gives the “power of choice” to connected consumers.October 29, 2017
WESTERN Digital Corporation showcased their market leading range of storage technology at the 37th edition of GITEX 2017. Visitors had the access to state-of-the-art storage devices from Western Digital. Western Digital also announced the launch of the WD My Cloud Home Storage device which plugs directly into Wi-Fi router at home helping users save all digital content in one central place. In addition, the company also unveiled SanDisk iXpand Base, which is especially made for iPhone and automatically backs up photos, videos & contacts while the phone is kept on charging mode.
Post Gitex Technology Week, I had the opportunity to ask some questions to Mr. Khwaja Saifuddin, Senior Sales Director, Western Digital, India, Middle East and Africa regarding Western Digital and Sandisk for Middle East region.
What is GITEX Technology for Western Digital?
Gitex is the region’s premier ICT exhibition and conference and we are proud to present our best-in-class storage innovations to further strengthen WD’s position within the changing storage ecosystem. Our entire product portfolio of Western Digital and SanDisk endeavours to fulfil the rising needs of enterprises and individuals by not only offering them storage solutions but also offering them choices to meet their unique requirements.
In addition, GITEX Technology Week offers tech enthusiasts and business leaders an opportunity to experience our latest portfolio and understand how Western Digital can support them in their business plans.
What are reasons that makes Western Digital products better choice than the competitor products?
At Western Digital, we focus on providing our consumers the “power of choice” when it comes to storage, management and security of their respected information possessions. We cater to the evolving data demands of connected consumers through our path-breaking storage solutions.
What are the reasons WD Gold Drive to used for Big Data workloads and WD Purple Hard Drives for Surveillance?
The WD Gold Drive is designed for heavy-workload, high-vibration server environments, and address demanding Big Data workloads, so it is most appropriate for Big Data workloads. The new high-capacity hard drives provide for increased storage density in a range of enterprise and cloud storage applications. Whether data comes in the form of confidential consumer data, healthcare records or business intelligence, WD Gold hard drives provide a no-compromise storage solution that modern day IT managers’ need.
Whereas the WD Purple Hard Drive is engineered for 24×7 reliable operation in HD security systems with up to five hard drives and up to 32 camera, and that is why it’s the best option for Surveillance. The 10TB Surveillance Hard Disk Drive offers exclusive AllFrame technology to bring you premium reliability and peace-of-mind when installing your home or small to medium business security system. It is designed to replace standard desktop drives that were not designed for the harsh 24/7 always-on, high-definition surveillance environment, and for high temperature, always-on, surveillance security systems to ensure reliability and quality video play back when you need it most; all with less power consumption.
Which are the market Western Digital and Sandisk looking forward to grow in Middle East and Near Africa region?
The Middle East is and will continue to be one of the crucial markets for WD. Within the region specifically, we focus on the UAE, KSA and Egypt. Western Digital already enjoys a large presence in Africa, specifically North and South, and are currently heavily expanding into the Central African regions, as we are looking forward to
grow more and attract new consumers and businesses.
With the increase of Internet speed and amount of Digital Data, how is the market growth for WD My Cloud product?
The market demand for My Cloud is on the rise – because of the advantages of a private cloud as it is safer and more under control as well as it being void of any membership fee and your data is protected behind a firewall, in contrast to the public one, where you put your data in the hands of the provider, who is responsible for management.
How is Western Digital and Sandisk plans to reach to it’s audience to increase it’s brand value and sales?
The industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data offers 12TB WD Gold Hard Drive®, My Cloud Home®, SanDisk iXpand Base®, WD My Passport SSD®, SanDisk 400 GB Micro SD, SanDisk Ultra microSD card with A1®, WD Blue SSD®, WD Green SSD®, WD Purple® 10TB Surveillance Hard Disk Drive and more.
For every storage solution need, Western Digital has its consumers covered with its innovative product portfolio. Whether the need was for home, work data management, or even for a mobile device, WD makes sure to fulfil all the things our consumers might need.
We recently launched the 12TB WD Gold Hard Drive, which provides increased storage density in a range of enterprise and cloud storage applications, and WD My Cloud Home Storage device, which plugs directly into Wi-Fi router at home helping users save all digital content in one central place.
At Western Digital, we offer a simple path to improve our consumers’ storage on their mobile devices that support more than 128 GB of data and in professional cameras, such as GoPros, etc. So we recently launched a SanDisk Ultra microSD card with A1® that has 400 GB of storage space. We also worked with the very distinguished Apple, and provided The SanDisk iXpand™ Flash Drive, which is a mobile storage device that has been designed to free up space on both iPhones and iPads.
Western Digital makes sure to accomplish every need there is, and that is why they also made products for security and surveillance systems for all kinds of businesses, such as the tailor made initiative, myWD Certified Surveillance Storage Provider Program.