MAF- Share launch event -stage at Mall Of Emirates
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, launched a new app-based lifestyle rewards programme, SHARE, which allows customers to earn and spend points at 2,300 outlets in its 16 shopping malls and 11 hotels in the UAE.
WHAT IS SHARE?
SHARE is the new lifestyle rewards programme by Majid Al Futtaim. As a SHARE member, you’ll be able to earn and redeem points across all Majid Al Futtaim brands including Carrefour, VOX Cinemas, Magic Planet, LEGO and more. SHARE also works in all 2,300 stores within our 16 shopping malls.
SHARE was conceptualised from an insight that people get a unique sense of fulfilment from sharing with their family and friends. Independent research commissioned by Majid Al Futtaim revealed that 9 out 10 UAE residents (90%) consider that “sharing moments with loved ones” provides them with great personal satisfaction and fulfilment and over half (54%) would like to share more in their daily lives. However, almost three out of four (74%) respondents postpone plans with friends and family at least once a month due to work commitments. Importantly, the research also showed that more than four out of five (84%) people recognise they would share more often, if prompted to do so.
The SHARE rewards programme is designed to encourage people to share more great moments with family and friends through a selection of shopping, dining, leisure and entertainment experiences. The points members collect can not only be used to spoil themselves but also be shared with others. Points can be pooled for the whole family or a group of friends to redeem across any Majid Al Futtaim brand or participating location. The options for members are endless.
Commenting on the launch of the programme, Sherin Yassin, Head of Corporate Marketing at Majid Al Futtaim – Holding, said: “For the first time, we are bringing together the vast world of Majid Al Futtaim in one rewards programme that can be used every day by our customers in the UAE. From picking up your groceries to a cinema date, or from skiing down the slopes to a meal at one of our hotels, SHARE allows customers to get the most from their relationship with Majid Al Futtaim. The programme is fuelled by our obsession with the customer experience and will enable us to further sharpen our ability to provide a seamless offering to each one of our customers.”
Kashmira Motiwalla, Loyalty Lead at Majid Al Futtaim – Holding, said: “We know that people are inundated with loyalty programmes, so we have created a lifestyle offering that will become a one stop shop for customers to receive exceptional value on a daily basis. SHARE is unlike any other programme and we are only at the start of its journey. We will be adding further features in the months ahead and providing customers with more opportunities to share with those that matter most. We will also be expanding the programme geographically next year.”
In order to ensure choice and flexibility for customers, SHARE provides a selection of ways to earn and redeem points. For digitally minded members, the SHARE wallet provides real time earn, spend and contactless payment capabilities, Other options include receipt scanning to earn points and the Majid Al Futtaim Mall Gift card to spend points in any store in the company’s shopping malls.
Existing loyalty programmes under the Majid Al Futtaim ecosystem will be replaced by SHARE, while ensuring customers retain the inherent value they have already earned. Customer favourites such as VOX Rewards and Carrefour’s MyClub will come together in one place to create a more enriched and holistic offering. To start enjoying the benefits of the programme, customers need to download the ‘SHARE’ app which is available in Google Play and the Apple Store.
Key Benefits of SHARE
- SHARE brings the vast world of Majid Al Futtaim together. This means Carrefour, VOX Cinemas, Ski Dubai, iFLY, Little Explorers, Magic Planet, Crate & Barrel, Lululemon, Maisons Du Monde, LEGO, All Saints and American Girl. SHARE can be used in all 16 of our shopping malls and all restaurants within our 11 hotels in the UAE.
- SHARE works everywhere in our shopping malls
SHARE can be used at all 2,300 shops and restaurants within our 16 shopping malls. - SHARE caters to your everyday life
You can use SHARE on your daily purchases including groceries, fashion, homeware, dining and movies. - Points are a currency you can instantly spend
Your points can be used towards any of your purchases (10 points = 1 AED). You have flexibility of using them for everyday buys (e.g. groceries) or saving them for a special outing. - Earn then spend points in real-time
Enjoy the convenience of points instantly earned and redeemed when you use your SHARE Wallet. You can earn points at Carrefour then go straight to Magic Planet and use them. - Access exclusive offers and discounts
Take advantage of special discounts and exclusive limited time offers that you can enjoy and/or share with others.
HOW TO GET STARTED WITH SHARE?
- Download the SHARE app from Google Play or Apple Store.
- Register (note if you are a VOX Rewards member, simply sign in with your VOX Cinemas username/password).
- Go to your inbox and authenticate your email address (if you don’t see an email from us, check your Spam folder!)
- Log into your new SHARE account
For more information, visit https://www.sharerewards.com/en
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