HONOR MEA launches HONOR 20 PRO smartphone in UAEJuly 30, 2019
In line with its slogan, “HONOR My World”, the HONOR brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams.
Today at an event in #Bvlgari’s Yacht Club in Jumeriah, Dubai, the HONOR MEA announced the commercial availability of the highly-anticipated HONOR 20 PRO during the launch event in the UAE.
“We live in a very digitalized and hyper-connected world, where your smartphone is your primary gateway to a world of endless possibilities,” said Chris Sun Baigong, President of HONOR MEA. “The HONOR 20 PRO has reimagined the smartphone camera in ways that were not possible a decade ago, allowing professional photographers and enthusiasts to express their creativity and capture their life moments in ultra-clarity, low-lit environment and in beautiful detail.”
At the event, Hang Chen – Head of HONOR GCC, introduced the HONOR 20 PRO to the media and attendees and spoke about the features of the mobile. He highlighted the key driving force for the brand HONOR growth is youth and smart devices which has 3 factors – Innovation, Quality and Service.
The Dynamic Holographic Glass Back
The HONOR 20 PRO redefines the user experience by becoming the first product in HONOR’s history to introduce the world’s first Dynamic Holographic glass back, which is crafted through an industry-first Triple 3D Mesh technology. As light passes through the glass back, light is reflected and refracted in all directions resulting in a mesmerizing and depth-inducing optical effect that sets the HONOR 20 PRO apart from its predecessors.
Second Highest DxOMark Score
HONOR 20 PRO camera has accorded 111 points by DxOMark, the 2nd highest score attained by any smartphone, the gold standard benchmark for camera quality in the industry.
As the latest member of the HONOR N-Series range, the HONOR 20 PRO’s impressive score puts it in close competition with other smartphone heavyweights. The brand to introduce a flagship device that comes equipped with a Sony IMX586 48MP AI Quad Camera and industry-largest f/1.4 wide aperture. In the most recent OTA (over-the-air) upgrade, HONOR 20 PRO also comes with Ultra-High ISO Sensitivity, which provides a better low-light photography experience.
The hardware which runs the HONOR 20 Pro
The 7nm Kirin 980 AI chipset in the main driver of its speed and cutting-edge performance. The HONOR 20 PRO also boasts an industry-leading GPU Turbo 3.0 – a feature that enhances the device’s gaming capabilities by offering users with a richer visual and tactile experience. The smartphone comes with 256GB ROM (storage) and 8GB RAM. It uses the Magic UI 2.1.0 (compatible with Android 9). It comes with a Virtual 9.1 Surround Sound system, one that supports most wired and wireless earphones allowing a more conducive audio environment.
The smartphone has the fingerprint sensor on the side thin bezel and which unlock screen in 0.3 secs. On longer hold, it actives Google Assitant.
The smartphone comes with Dual SIM Card Tray and USB Type-C charging pin,
It is equipped with a 4,000 mAh battery that can support a full-day uninterrupted use. It comes with 22.5W HONOR SuperCharge: 50% in 30 mins.
The camera which makes a difference
The HONOR 20 PRO campaign titled “Capture Wonder” encapsulates a key promise to its end-users enabling you to capture your magic moments in explicit detail in everyday scenarios. The HONOR 20 Pro comes with 6.26’’ HONOR FullView display, 2340p x 1080p with 91.7% screen ratio. The smartphones with a single lens in-screen camera for selfie and quad cameras for the main camera on the rear.
The device comes with quad rear cameras:-
- 48MP Main Camera (Sony IMX586) which has 1/2 inch large sensor with f/1.4 aperture.
- 16MP Super Wide Angle Camera which has f/2.2 aperture, 117° super wide-angle lens
- 8MP Telephoto Camera with f/2.4 aperture with 3X lossless optical zoom, 5X hybrid zoom, 30X digital zoom
- 2MP Macro Camera with f/2.4 aperture, 4cm lens for macro photography.
The Quad cameras are supported by Optical Image Stabilization (OIS), AI Image Stabilization (AIS), Electronic Image Stabilization (EIS), PDAF and laser autofocus, AI Ultra Clarity mode, AIS Super Night mode
The device comes with front (selfie) camera which is 32MP with f/2.0 aperture and 3D Portrait Lighting
Price and Availability
HONOR 20 PRO available in attractive Phantom Black and Phantom Blue colours, kicks off its official sales from 2nd August 2019 across all channels at AED 1999.