Honor-launched-the-Magic7-Pro-in-the-UAE
The HONOR team invited me to attend the launch of their 1st event of 2025, the HONOR Magic7 Pro smartphone, in Dubai, UAE. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro, which features cutting-edge AI capabilities that revolutionise photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.
“We are excited to introduce the HONOR Magic7 Pro to the GCC market, where technology innovation and digital transformation are at the forefront,” said Laurance Li, General Manager of HONOR GCC. “With its seamless integration of both on-device and cloud AI, the Magic7 Pro offers an intuitive, intelligent, and secure experience. This launch represents our continued dedication to bringing next-gen smartphones that are innovative and deeply relevant to the dynamic and tech-savvy GCC market.”
During the regional launch event in Dubai, it was also announced that HONOR has become the official partner of Louvre Abu Dhabi for its upcoming extraordinary exhibition, “Kings and Queens of Africa: Forms and Figures of Power.” This collaboration underscores the brand’s commitment to fostering innovation and creativity, extending beyond technology to support cultural and artistic initiatives that inspire and unite communities.
Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE
To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos.
In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4” telephoto sensor with a large f/2.6 aperture. Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE – the industry’s first Mobile Imaging System with Hybrid (device-cloud) AI Large Models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting. At the same time, the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colours of every subject shine through.
Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances powered by AI. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is captured precisely in every shot.
Empowering Smart Lifestyle with AI-powered MagicOS 9.0
The HONOR Magic7 Pro offer a genuinely personalised and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities of Magic Portal, users can circle desired objects within the screen, enable instant text and image comprehension, and access desired app services instantly. Catering to diverse user scenarios, the Magic Portal supports various applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially with an improved semantic understanding of landmarks and movie IPs, the Magic Portal can now swiftly direct users to entertainment applications easily.
Leveraging the seamless integration of the INSTAX MINI LINK app with MagicPortal, users can instantly capture, print, and share their memories in a single step with the mini link 3, harnessing cutting-edge connectivity and user-centric design for an enhanced, on-the-go experience.
Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what’s on the screen. With Gemini extensions, users can find and take action on information from Google apps and services like maps, YouTube, flights, and hotels.
Empowering users to maximise productivity, the HONOR Magic7 Pro feature a wide range of functionalities such as AI Translation and HONOR Notes, making it an essential tool for professionals striving for excellence at work. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyse the content of users’ notes and provide a content abstract. At the same time, AI Minutes enables users to distil essential insights from lengthy meeting transcripts or training materials. With AI Translation, the HONOR Magic7 Pro offer AI Face-to-Face instant translation for up to 13 languages, helping users bridge language gaps during real-time interactions. The AI Dual-way Noise Reduction technology ensures clear communication in any setting, making multi-person meetings feel face-to-face while minimising distractions.
To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series is the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology. This feature employs advanced algorithms to identify manipulated content by analyzing pixel-level synthetic imperfections, border compositing artefacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.
Unrivalled Battery Life Combined with Exceptional Gaming Performance
Powered by the Snapdragon 8 Elite Mobile Platform, the Magic7 Pro is equipped with the advanced Qualcomm Oryon CPU and Qualcomm Adreno GPU. Coupled with the industry’s first AI Real-Time Rendering technology, supported by HONOR’s on-device AI capabilities and Snapdragon’s heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilises AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2.
The HONOR Magic7 series features a 5850 mAh Third-generation Silicon-carbon Battery and innovative silicon-based anode materials for enhanced performance. This battery provides reliable power in low temperatures. It supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions.
Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.
Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display
The HONOR Magic7 series boasts a range of AI-enabled eye-comfort features; the 6.8-inch HONOR Magic7 Pro marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including colour, spectrum, polarisation, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions. The HONOR NanoCrystal Shield also provides exceptional durability by being ten times more drop-resistant than standard glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 Pro is protected from daily wear and tear.
Price and availability in the UAE
Pre-orders for the highly anticipated HONOR Magic7 Pro in the UAE will begin on January 15th, priced at 3999 AED. There are three stunning colour options: Lunar Shadow Grey, Breeze Blue, and Black. Customers who place a pre-order will receive an exclusive package worth 2197 AED, which includes the premium HONOR Watch4 PRO (1099 AED), the versatile HONOR CHOICE X5 Pro (399 AED), and a 12-month HONOR CARE plan (699 AED), ensuring an enhanced experience from day one.
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