Rishi Raj at the launch of WF-1000XM4 earbuds
Sony Middle East had invited us to the launch of the Sony WF-1000XM4 True Wireless Earbuds for the UAE Market. The launch happened on 23rd August 2021 in #BrassMonkey at #BluewatersDubai. There were few media people and influencers called quite possible due to the COVID Restrictions of gathering in one place.
The event started with an introduction done by Mr Rishi Raj – General Manager (Marketing) of Sony Middle East. He spoke about the latest features of the #WF1000XM4 earbuds. He also mentioned eco-friendly packaging which is very important for the environment.
The important features include longer battery life on a single charge, wireless charging, IPX4 rating (Waterproof), improved sound quality compared to the predecessor. Advance AI-based Noise Cancellation feature and a lot more.
We were provided with the Sony WF-1000XM4 True Wireless Earbuds to use. Also, I had the opportunity to interview Mr Rishi Raj asking him about the Sony WF-1000XM4 Earbuds.
Providing industry-leading noise cancellation, the WF-1000XM4 is powered by the newly designed Integrated Processor V1. Improved noise-cancelling performance and Bluetooth ‘System on Chip’ technology delivers the industry’s highest level of noise-cancelling yet uses less power than its predecessor
Made to fit every ear, the new WF-1000XM4 offers a personalised experience that adjusts to every situation. It now supports High-Resolution Audio Wireless, thanks to LDAC, Sony’s industry-adopted audio coding technology for exceptional sound quality.
True wireless noise-cancelling headphones in the award-winning 1000X series – WF-1000XM4 – is now available in the UAE in Black and Silver for AED 1,199.
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