Huawei-Unveils-the-Pura-80-Series-at-Dubai-Launch-Event
I attended the Global Launch of Huawei, held under the theme “Fashion Next,” at the Coca-Cola Arena in Dubai, UAE. The Huawei team invited numerous media representatives from around the world. Huawei unveiled a range of new products, including the HUAWEI Pura 80 Series and the HUAWEI MatePad 11.5. It was officially announced with great fanfare that XMAGE will return to the Grand Palais in Paris this year. There, it will host the “The World, You and Me” XMAGE Awards Ceremony and Annual Exhibition at Paris Photo 2025. This showcase demonstrated Huawei’s technological prowess and served as a testament to its brand philosophy: enriching lives by seamlessly blending cutting-edge technology with human-centric design.
Huawei has been at the forefront of bringing the latest technology since the 1st mobile launch more than a decade ago. The P series made a mark when it launched in 2012. In 2024, Huawei launched the PURA series with Pura70. Now, Huawei has introduced the HUAWEI Pura 80 series with new additional features and technology in camera mode.
HUAWEI Pura 80 Series: Defining the Future of Mobile Imaging
As the imaging flagship of the HUAWEI Pura Series, the HUAWEI Pura 80 lineup immediately captured the spotlight. It did so with its pioneering aesthetics paradigm and definitive imaging capabilities.
The HUAWEI Pura 80 Pro and Ultra versions are equipped with a 1-inch Ultra Lighting HDR camera. Paired with the pixel-level colour calibration of the Ultra Chroma Camera, it delivers exceptional clarity with remarkably accurate colour reproduction.
HUAWEI Pura 80 Ultra introduces the industry-first Switchable Dual Telephoto Camera. It combines a large sensor with a dual telephoto lens for unprecedented versatility. This allows for capturing stunningly clear shots at any distance. The HUAWEI Pura 80 Series harmonises eastern and western aesthetics. It melds the elegant hues inspired by monochrome glaze with cutting-edge craftsmanship to form a signature glazed texture design.
HUAWEI MatePad 11.5
The HUAWEI MatePad 11.5 is designed for both ambitious learners and professionals stepping into the workforce. The new MatePad 11.5 delivers a generational leap in user experience. It features a stunning and expansive 11.5-inch HUAWEI FullView Display, boasting a 2.5K resolution and the acclaimed PaperMatte Display. This technology provides natural light-like technology for enhanced eye comfort.
The ultra-thin 6.1 mm frame houses a robust 10,100 mAh battery. It blends portability with endurance. HUAWEI M-Pencil (3rd generation) introduces magnetic wireless charging. The tablet comes with the upgraded HUAWEI Notes and the GoPaint app. This empowers users to excel in their work, study, creativity, and play like never before.
XMAGE Awards 2025 Announced
At the event, Huawei formally announced the XMAGE Awards 2025, which had opened for global submissions on June 11. Held annually for eight consecutive years, XMAGE Awards has become one of the world’s largest and most influential photography competitions. It provides a platform for Huawei mobile users worldwide to showcase their talent. This year’s competition features eight categories: So Far So Close, Colour & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action. A new competition format of XMAGE 100 has also been introduced. It includes a more diverse and distinguished judging panel. Submissions will be evaluated across multiple dimensions, including photographic technique, emotional resonance, social relevance, and artistic merit. This will bring the creative visions of everyday users to a global audience.
In 2025, Huawei is returning to the Grand Palais to host the “The World, You and Me” XMAGE Awards 2025 Ceremony and Annual Exhibition at Paris Photo 2025. By concluding the competition at the Grand Palais, Huawei aims to illuminate this centre of art once again.
At the Dubai launch event, Huawei demonstrated how deeply technology is woven into everyday life through its latest innovative products. The global launch of the XMAGE Awards underscores Huawei’s commitment to showcasing individual creativity on the world stage. Guided by the needs of its users and fueled by technological innovation, Huawei will continue to empower a more beautiful and connected life for consumers worldwide.
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