ASUS-ROG-Opens-Pre-Orders-for-XBOX-ALLY-X-in-the-UAE
ASUS Republic of Gamers (ROG) announced pre-orders for the ROG XBOX ALLY X (RC73XA) and ROG XBOX ALLY (RC73YA) in the UAE. Pre-orders begin September 26, 2025, with official availability starting October 16, 2025.
The premium ROG XBOX ALLY X retails at AED 3,499, while the ROG XBOX ALLY is priced at AED 2,299. Customers can pre-order through ASUS UAE eShop or leading retailers. eShop customers will receive an exclusive personalized ROG 2-in-1 premium case bundle and 20% off on extended warranty for the ROG Ally series until November 30.
One Handheld, Endless Possibilities
The ROG XBOX ALLY lineup brings freedom, flexibility, and raw power in one device. Unlike handhelds tied to single ecosystems, the ALLY runs full Windows, making it a true all-in-one handheld PC.
Gamers can access any platform, mods, and digital store — from Steam to Xbox Game Pass — without restrictions. For UAE gamers balancing study, work, and travel, the ALLY doubles as a portable productivity machine, capable of running apps, creative tools, and streaming services. It’s more than a handheld; it’s a compact Windows PC that fits in a backpack.
Two Models, Two Playstyles
ROG XBOX ALLY (RC73YA)
- Processor: AMD Ryzen™ Z2 A (4 cores, 8 threads, 8 RDNA™ 2 GPU cores)
- Memory & Storage: 16GB RAM, 512GB SSD
- Battery: 60Wh
- Best For: Gamers seeking portability, value, and performance without compromise.
ROG XBOX ALLY X (RC73XA)
- Processor: AMD Ryzen™ AI Z2 Extreme (8 cores, 16 threads, 16 RDNA™ 3.5 GPU cores, NPU)
- Memory & Storage: 24GB RAM, 1TB SSD
- Battery: 80Wh
- Best For: Power users and marathon gamers who demand extended sessions and AI innovation.
Future-Ready with AI Innovation
The ROG ALLY X is built for tomorrow’s gaming experiences, featuring a dedicated NPU that unlocks AI-driven features:
- Automatic Super Resolution (Auto SR): Delivers sharper visuals and smoother framerates with intelligent upscaling.
- AI Highlight Reels: Automatically captures clutch wins, epic boss fights, or achievements to share instantly.
Optimized by XBOX
ASUS co-developed the ALLY series with XBOX, ensuring PC games are handheld-optimized. Expect smoother performance, quicker startup times with advanced shader delivery, and intuitive controls straight out of the box. This collaboration guarantees thousands of PC titles are ready for portable play.
Availability in UAE
- Pre-orders start: September 26, 2025
- Launch date: October 16, 2025
- Price: AED 3,499 (ROG XBOX ALLY X) | AED 2,299 (ROG XBOX ALLY)
- Retailers: ASUS UAE eShop and leading UAE retailers
- Exclusive Offer: Personalized case bundle + 20% off extended warranty until November 30 on ASUS UAE eShop
The ASUS ROG XBOX ALLY lineup is set to redefine portable gaming for UAE gamers, offering unmatched flexibility, AI innovation, and Windows-powered versatility.
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