XTOUCH launched XTouch “X”smartphone and can be bought on instalments.March 31, 2018
XTOUCH, the leading Dubai headquartered consumer electronics brand launched its wireless smartphone XTOUCH X and e-commerce solution to raise customer experiences. Launched first in the UAE, the new flagship smartphone is available in full gift and standard package options.
The package includes XTOUCH X smartphone, wireless sports earphones and a convenient power bank wireless charger which moves the customer into a totally wireless world. Supporting its vision to deliver best-value products and services to consumers, the company has also launched an e-Commerce platform which provides special offers, including free shipping and repair service and a first in the mobile category that enables payment in instalments to targeted customers and is facilitated directly by the company.
The XTouch X Smartphone and accessories
The 5.8-inch FullScreen XTOUCH X is designed and engineered in great detail. The smartphone has a streamlined body and shining finish with 2.8D curved edges, slim bezel and metal frame. The IPS HD+ display screen with 18:9 aspect ratio stretches from top to bottom and completely widens the front vision. The fingerprint button located at the back of the phone enables a quick unlock in only 0.3s.
The device runs on Android 7.0 OS, and is powered by the MediaTek MT6737T Quad-core chipset which enhances multimedia, display and photography experience and provides faster 4G network. With 2GB RAM & 16GB ROM that is expandable up to 128GB storage and allows an efficient and enjoyable experience. The 8MP back camera built-in SONY chipset enables a professional shooting experience and is perfect for various lighting conditions.
The interest offer from XTouch is the innovative comprehensive wireless kit, which includes the power bank wireless charger is especially designed for current consumer needs where people are communicating on the go. The ergonomic design of the wireless sports earphones is made for movement, and, uninterrupted BLUETOOTH® streaming provides an unrestricted music experience.
“XTOUCH has always been committed to follow our vision to bring in innovation into our business and deliver products of greater value to our target customers. Mobile phones are an essential part of people’s daily life and customers are clearly being provided with enhanced smartphone features on a regular basis. We are aware of the constant changing environment and strive to deliver products that are a strong combination of smartphone advantages but at a convenient price point. This is possible as we strategically utilize our innovations in hardware design to ensure that we have our customer’s perspective at the forefront,” said, Tim Chen, Founder and Managing Director, XTOUCH.
XTOUCH New e-commerce website
XTOUCH has been operational for over five years in the Middle East and has sold over 3 million units since then. The new launches steer the way for higher growth plans to enable the company to move into the next phase of global market expansion. XTOUCH is pioneering the way for this expansion with the launch of its e-commerce platform. The easy to navigate website, enables customers to purchase the products online and are assured of free shipping and repairs. And, for the first time ever, targeted customers can avail of an instalment payment scheme offered directly by XTOUCH with payments collected by the company’s sales and service representatives.
“E-Commerce is one of the fastest growing business verticals with a multitude of products now available online in the UAE. A contributor to this trend is the logistical support that the country provides. However, there is a huge challenge in payment solution options where data indicates that under 40% of transaction in the UAE are card-based. Likewise, customers also face the backlash of slow after sales service. Riding on this background we have developed an end-to-end ecosystem with our brand owned e-commerce site that eases the payment method as well as ensures quick response time to customer services,“ Chen added.
What is different of Xtouch e-commerce – www.xtouchdevice.com?
At the launch event Tim Chen and Sandeep from Xtouch mentioned that Xtouch motive is to reach middle income and lower income category of people and make the Xtouch smartphone affordable with latest feature like the wireless charging and accessories which is normally found in the high – end smartphone. So through their initiative they are offering special on website, 3 types of option for the purchasing the Xtouch smartphones. 1) Regular customer who can purchase the smartphone and accessories by full down payment via online or cash on delivery. 2) For Students, who can pay by instalment and 3) Salary less than AED5,000.
The students and person less than AED 5,000 can purchase the smartphone with 10% discount on the smartphone or pay only 50% of the actual price and pay in 3 months instalment. But this offer is currently on valid for UAE customers.
What are the documents required to avail this special offer for students and customers with salary less than AED5,000?
Students and Customer with salary less than AED5,000 would be required to provide Emirates ID and mobile no while booking the smartphone or the package from the website, which also mentions the discount or the EMI whichever option is chosen by the purchaser. The Xtouch employee will get in touch with customer and check the necessary details and delivery the product cash on delivery.
Example: Purchaser Option – 50% on purchase
XTouch X smartphone AED819,
Pay of Delivery : AED 410
EMI 1 – AED 137
EMI 2 – AED 136
EMI 3 – AED 136
XTOUCH X is now available in the UAE in two colour options, Black and White and retails at Carrefour and online from www.xtouchdevice.com.
The gift package is priced at AED 819 and the standard package at AED 699 including VAT.