Sony launches new range of 1000X series of wireless headphones and massive audio system at affordable priceNovember 4, 2017
Taro Kimura, Managing Director of Sony Middle East and Africa, said: “We are launching today very diverse products that cater to two ends of the audio entertainment spectrum. We have new industry leading Wireless Noise Cancelling headphones for personal use and a very big and very loud Hi-Fi system to light up any party. What is common among these products is innovative smart technologies that can customise the audio experience and meet the lifestyle and expectations of the customers of today.” He added “These new introductions in the personal and home audio categories will help consolidate Sony leadership in the audio business and achieve a growth of 28% over last year.”
Sony’s New “Smart Noise Cancelling” 1000X Series
Sony’s new range of headphones which included the WF-1000X ear buds which prefect meant for travellers and fitness people. It is completely free of wires and fitting snugly in your ear while incorporating industry-leading Wireless Noise Cancelling technology. Already Sony has created a buzz with the MDR-1000X in 2016 and now with new advance renamed version WH-1000XM2 is talk of the town. Also Sony launched the behind-the-neck style WI-1000X, is designed for the practical and smart commuter, who likes to listen in silence while travelling.
Using the new “Sony | Headphones Connect” app with the new 1000X headphone series allows for more flexibility in customising how users want the headphones to adjust to their surroundings. The world’s first activity recognition ‘Adaptive Sound Control’ feature offers Wireless Noise Cancelling and ambient sound preferences to suit different environments. This smart listening experience is realised by Sony’s integrated technology called SENSE ENGINETM, designed to provide a personalised experience for every single sound, including music and ambient sound, tailored to individual needs
With the WH-1000XM2 and WI-1000X you also get the world’s first ‘Atmospheric Pressure Optimising feature that uses sensors to detect the air pressure around you and optimise the Wireless Noise Cancelling accordingly. Additionally, an equaliser allows you to tailor the soundscape further to your personal preference. These smart listening experiences are also realised by Sony’s SENSE ENGINETM.
Sony’s Wire-free WF-1000X
With a 6mm driver, the sound from these headphones is dynamic despite their miniscule size. As soon as you take them out of the case these headphones automatically power on and connect to the last device they were paired with – pop them in your ears and you are ready to go.
The innovative and minimal design lets you place the stylish WF-1000X buds comfortably in your ears, tune in to your music, and tune out of the real world. Having no wires whatsoever frees you to go about your business in a simple and seamless manner.
Charge the WF-1000X in the sleekly designed charging case for up to 9 hours* of usage. With the WF-1000X you get true wearing comfort, functional beauty and sound that stays connected wherever you are.
*3 hours of battery life per charge. The carry case can charge the WF-1000X 2x over.
PRICE: AED 899
Sony’s Headband Style WH-1000XM2
MDR-1000X which was launched in 2016 was one of the best Headphones i have used and like the hand touch feature on the ear cup to reduce the music and make to hear the surrounding sound. The renamed new the WH-1000XM2 with the best Wireless Noise Cancelling technology combined with unique Ambient Sound mode, Personal NC Optimiser and Quick Attention mode in this around-ear style.
If you are a frequent flyer then the new Atmospheric Pressure Optimising feature that analyses your surrounding atmospheric pressure and improves the NC performance will make a difference to the comfort of your flight.
Enhanced to last 40 hours with an audio cable, or 30 hours wirelessly, the Quick Charge function gains 70 mins of battery life with just 10 minutes of charging, so you can use your WH-1000XM2 wherever you are, whether that be flying across the sky or on your commute to work.
For the 1000X family, the companion Sony | Headphones Connect app is packed full of Sony smart features for adaptable listening, utilising your mobile device’s accelerometer sensor to detect your activity and adjust music and sound settings to best suit your environment.
PRICE: AED 1,499
Sony’s behind the neck In-ear WI-1000X
The stylish behind-the-neck Wireless Noise Cancelling headphones, WI-1000X, are the perfect companion for the commuter who wants to add some sophistication and efficiency to their daily commute and business trips with up to 10 hours of battery life (with Wireless Noise Cancelling turned on). With the world’s first ‘Atmospheric Pressure Optimising’ feature, this pair is perfect for enjoying in-flight entertainment systems via a wired audio connection with industry-leading noise cancellation for up to 14 hours. The WI-1000X brings functionality and class to your daily life through their intuitive design, including zip-style cable management and vibration alerts for incoming calls.
The hybrid driver unit with balanced armature and 9mm dynamic driver brings the best sound quality to your ears with a multitude of other sound features such as High Resolution Audio, LDAC, DSEE HX and S-Master HX.
PRICE: AED 1,199
Now let us talk about the MHC-V90DW self standing, impressive 1.7m tall audio system. This was highlight of the Press conference which impressed the media with the performance with affordable price. No doubt the presentation had 6 of the monster placed on the stage intergrated each one with another. Even all the six speakers switched on the same time but it didn’t hurt our ears. As the sound quality was impressive. On actual individual demo, i noticed the V90DW is packed with advanced technology and sound pressure to bring high quality sound to cover a wide range and reach a larger area.
The MHC-V90DW features a Spread Sound Generator (an open back-type cabinet) that supports the spread and distance of high quality music. To increase the range and spread of sound, front-facing mid-range Angled Speakers and tweeters are angled outward at 20 degrees. The speakers carry a ‘horn’ like style to maximise the reproduction of sound across the room.
The easy-to-use touch panel user interface is also back-lit, so there’s no fumbling around in the dark when attempting to skip a track. However, the real stars of the show are the speaker lights and multi-colour woofer lights that change according to the beat and in turn lights up the surroundings all night long.
With the Sony Music Center and Fiestable mobile apps, the V90DW can wirelessly (via Wi-Fi) synchronise up to 10 compatible speakers for an all-encompassing and engaging party chain speaker experience. The V90DW connects wirelessly with the already available V77W and can be easily transported due to its built-in casters.
For those who see themselves as a bit of a DJ and the heart of the party, this product has all the party features to showcase those talents. By connecting via the Sony Music Center and Fiestable app, users can adjust the lighting, add sampler and DJ effects as well as control the basic functions of the speaker. With a wave of the hand, various options can be controlled through Gesture Control, making it easier than ever to get the party started and the beat going.
PRICE: AED 2,999
WF-1000X, WI-1000X, WH-1000XM2 and MHC-V90DW are available at the Sony Centre, The Dubai Mall and at all leading retail stores in the UAE.