Sony announces two Cyber-shot® 4K movie capability cameras for UAE Market

Posted November 30, 2018 by admin in Announcements


Sony announces two Cyber-shot® cameras for the UAE market. Model DSC-HX99 and DSC-WX800 have 4K movie capabilities with 24mm- 720mm lens.

As Sony’s  Cyber-shot® cameras are always known for the compact size and have been favourite among travellers who look for better options which smartphone can provide like the zoom.

The model DSC-HX99 and DSC-WX800 come with the powerful BIONZ X image processing engine combined with a front-end LSI that delivers high-speed continuous shooting at up to 10 fps with a buffer limit of up to 155 images. Furthermore, these new models present a fast AF speed of 0.09 seconds. Some newly added features are Eye AF, Touch Focus/Touch Shutter function, and location data acquisition via Bluetooth®.


Features of DSC-HX99 & DSC-WX800



The HX99 comes with advanced features that make your photography experience more comfortable and adept at the same time especially due to the ability to shoot in RAW format and maximum ISO6400, eliminating the difficulty of shooting in low-light conditions. In terms of convenience, the HX99 is equipped with a Control Ring which can be customised with functions such as manual focus or step zooming. In addition to a Touch Focus/Touch Shutter function which allows users to directly select subjects, it features a TouchPad function delivering smooth focus point shifting while using the viewfinder. Furthermore, the built-in high-contrast retractable OLED Tru-Finder™ with approximately 638,400 dots (equivalent) delivers power-packed performance in a compact body. The HX99 features an upgraded3 grip which gives photographers a firm hold and greater stability during shooting, making it the easiest companion to take along on your journeys.

The WX800 camera little smaller (101.6mm x 58.1mm x 35.5mm) and the only difference is it can’t take can take raw images, doesn’t have EVF – Electronic View Finder and control ring which can be customised with functions such as manual focus or step zooming.




Both the cameras can record a 4k movie at 30p (3,840×2,160/30p) and can have optical zoom up to 28x and with digital zoom, you can go up to 45x. While clicking a 4K image you can have digital zoom up to 85x. With  Exmor R CMOS sensor and BIONZ X™ image processor, you click the 18.2MP image with focal length 4.25-118mm. It has touchscreen LCD monitor panel (7.5cm (3.0type) (4:3) / 921,600 dots / Xtra Fine / TFT). Battery life of both cameras with less usage of the monitor can give you 185mins.

A 180-degree tiltable LCD screen allows for easy framing of selfies and group shots. Location data acquisition4 via Bluetooth® can collect and record location data from a mobile device (Location Information Link) and small size proxy recording allows transfers to smartphones or uploading to websites for quick sharing.


ZEISS® Vario-Sonnar T* 24-720mm on the cameras

The huge zoom range offered by the HX99 and WX800 means that they are ideally suited to the varied demands of travel photography and capturing daily life. Image stabilisation is controlled with Optical SteadyShot™ which effectively negates the camera shake blur that often occurs during handheld and telephoto shooting. The models are also equipped with a Zoom Assist function that allows the user to zoom out temporarily and displays a wider area when shooting a subject at the telephoto end.


Processing Power

The HX99 and WX800 can capture 4K2 video footage with full pixel readout and no pixel binning. This means that fine details are beautifully rendered and ‘moiré’ and ‘jaggies’ are significantly reduced. The new models can shoot fast-moving subjects with high-frame rate HD recording at up to 100fps to produce impressive slow-motion sequences during editing.



As the perfect picture often occurs unexpectedly, photographers need to be able to trust their camera to react quickly. With a Fast Intelligent AF speed of just 0.09 seconds and an upgraded3 BIONZ X processor and front-end LSI, the HX99 and WX800 are a perfect fit, delivering high-speed continuous shooting at up to 10fps for up to 155 images. For beautifully focused portraits, the new models inherit the much-praised Eye AF technology from their α™ siblings and for photographers who prefer to enhance their photos with image editing software.

The new HX99 and WX800 are priced at AED 1,999 and AED 1,799 respectively and will be available in the United Arab Emirates (UAE) from December 2018 onwards.


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