OPPO unveils RENO Series of smartphones for Middle East MarketApril 18, 2019
Only days after the official global unveil, OPPO—a leading global smartphone brand—has officially launched its newest smartphone series, Reno, in the Middle East. The company selected Dubai as the location for the premium series’ first international launch, emphasizing the strategic importance of the region to OPPO’s global brand strategy.
The Reno series includes two new smartphones: OPPO Reno 10x Zoom Edition and the Reno Edition. Both are stunningly designed, with notch-free full view OLED displays, a breakthrough side-swing, pop-up selfie camera, and powerful hardware capabilities.
OPPO MEA 5G Landing Project
During the unveil, OPPO also announced a new “OPPO MEA 5G Landing Project” with leading regional carrier Etisalat and Zain. The project will further enhance 5G development in the region after the first 5G smartphone commercial co-test from both parties earlier this month. The company’s global 5G Landing Project is a proposed initiative by OPPO and leading global carriers aimed at bringing 5G products and services to users as soon as possible. To bring true 5G experiences to users, OPPO is committed to working with industry partners including carriers to jointly accelerate the development of 5G.
Speaking at the launch, Andy Shi, President of OPPO Middle East & Africa, said: “Reno represents the evolution of OPPO; it features a brand-new design concept, philosophy, and communication model. This is a smartphone for the people who want to make waves, for the dream-chasers and the trendsetters who value style, innovation, and premium functionality”, he also added “The UAE is also home to a blossoming 5G ecosystem, with collaboration with leading carriers like Etisalat and Zain users could experience 5G at the earliest.”
Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Etisalat’s pioneering efforts in 5G will pave the way for the ‘Future of Connectivity’ with innovation and digital transformation taking centre stage. Bringing the value of 5G connectivity to consumers will also require close coordination with handset manufacturers. We are excited to be working closely with OPPO on their 5G Landing Project to accelerate the rollout of 5G services and deliver a seamless 5G experience to our customers.”
OPPO’s Reno Smartphone
The newly launched OPPO’s Reno smartphone comes with 6.4-inch 2340 x 1080, OLED, 19.5:9, Panoramic Screen, protected by Gorilla Glass 6. It comes with 48MP (IMX586）+ 5MP camera with Ultra-Night Mode 2.0, Color Mapping and can shoot 4K quality videos. It comes with 48MP (IMX586）+ 5MP camera with Ultra-Night Mode 2.0, Color Mapping and can shoot 4K quality videos.
The pop up front Camera is a 16MP, f/2.0 with Portrait Mode 2.0 with Soft light feature. It comes with chipset Snapdragon 710, 6GB RAM with 256GB ROM and battery 3765mAh with VOOC 3.0 charger. And comes with OPPO’s new ColorOS 6 for UI and Android Pie (9.0). It comes with Hidden (In-screen display) fingerprint Unlock 2.0 Sensors. And it comes in 2 colours: Sunset Rose, Sunset Purple.
Reno version will be available for pre-order in the UAE starting April 17 and Saudi on April, 18th. Sales beginning from April 22nd in UAE and April, 25th in Saudi. The OPPO Reno Edition will be available in 6GB RAM + 256GB storage option at AED 1,899 in UAE and SAR 1,899 in Saudi Arabia. Customer can also opt to purchase the new OPPO devices from Etisalat with its smart pay plans up to 24 months.
OPPO’s Reno 10 X Hybrid Zoom smartphone
OPPO’s Reno 10x Hybrid Zoom smartphone was the most awaited smartphone which we had been hearing from the OPPO media release but was disappointed to hear as the device would be released in the later date.
But in the event, the OPPO team showcased the 10 X Hybrid Zoom smartphone and showcased the features of the smartphone and was able to get a hands on the product but not the price and release details.
The OPPO’s Reno 10x Hybrid Zoom smartphone has similar features mentioned above for the RENO edition with some additional hardware and higher specs.
Photography with 10x Hybrid Zoom
The OPPO Reno 10x Zoom Edition goes above and beyond with a tri-lens full-focal length capability, including a 48MP HD primary lens, a 13MP telephoto lens, and an 8MP wide angle lens.
These cameras work together to achieve a full-focal-length coverage of 16mm-160mm, thus offering 10x hybrid zoom. The primary lens of the Reno 10x Zoom Edition employs optical image stabilization (OIS) and a closed-loop focusing motor, as well as three different focus modes. The ultra-wide-angle camera of the Reno 10x Zoom Edition offers users a 120° wide-angle camera, which makes it easier to capture a wider range and multi-person portrait.
The new Reno models make taking night shots incredibly easy with professional-grade quality. The Ultra Night Mode 2.0 function allows users to capture sharp pictures and vivid colours at any time. With Ultra Night Mode 2.0, Reno processes faces and backgrounds separately to offer optimized skin-tone effects to present a more realistic picture. The Reno 10x Zoom Edition also supports 4K UHD video recording at 60fps, equipped with optical image stabilization and the latest electronic image stabilization.
The Reno Edition features the same pop-up 16MP front-facing camera as well as a 48MP main camera, with the super wide camera and periscopic camera replaced by a 5MP depth camera to enable bokeh effects.
Pivot Rising Selfie Camera
A stand-out feature in the design of Reno is its unique 16MP front-facing camera that uses a Pivot Rising Structure to pop up on demand. This motorized Pivot Rising Structure has passed strict quality testing standards and can be used for more than 200,000 times without fail. Even if average users use it roughly 100 times per day, it can maintain over five years of usage. Furthermore, OPPO’s designed a drop protection mechanism whereby the phone can sense in real time if the phone is in free-fall, and automatically retract the camera to prevent damage.
Elegant Design with Panoramic Full Screen
The Reno 10x Zoom Edition also features a 6.6-inch notch-less panoramic screen, protected by Corning Gorilla Glass 6. Visually, the ultra-slim bezel provides stunning visuals, and you will literally feel as if the screen is floating off the body of the phone. The bezels on both sides are only 1.63mm, of which the lower bezel is only 3.5mm. The notch-less full screen achieves a stunning 93.1% screen-to-body ratio, with no ports and no interference.
The Reno 10x Zoom Edition is equipped with the new VOOC 3.0 fast-charging feature. It complements an already large 4,065mAh battery. VOOC 3.0, the low-voltage fast charging solution also enables charging while playing games, without excess heat, and with no limits on performance.
Consumers will also enjoy a Snapdragon 855 chipset, with LPDDR4x Standard Memory and UFS 2.1 Flash storage, all of which contribute to outstanding user experience.
A system-level optimization solution, Hyper Boost, independently developed by OPPO, which includes three modules: Game Boost, System Boost, and App Boost, which bring significant performance improvements in terms of the game experience, system speed, and App opening speed, respectively. The series is also the world’s first mobile phone to obtain TÜV’s High-Performance Certification for Games.
OPPO has cooperated with TÜV Rheinland’s core technology testing departments to fully evaluate the comprehensive gaming experience of mobile phones and passed 55 items in 31 test categories covering four dimensions: communication, endurance, screen, and system. These professional use tests align with users’ real-life habits and work to fully evaluate a mobile phone’s comprehensive gaming experience.
Moreover, the Reno 10x Zoom Edition uses a combination of Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a Tri-cooling Control to effectively manage the temperature of the smartphone and combat any overheating.
Available in two colour grades, Ocean Green and Jet Black, both Reno models feature a matted texture on the layer beneath its glass façade, delivering a more delicate touch without compromising on the vitality of colour.
The price and availability date of OPPO Reno 10x Zoom in an 8GB RAM + 256GB storage version will be revealed later.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up it’s the Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Oman, Bahrain, Kenya and Nigeria. OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up a factory in North Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO R Series. OPPO will continue to evolve its local product line to offer more premium series to young consumers in the region.
Earlier this year, OPPO opened its new regional hub within the UAE and selected Dubai to be its new centre for operations in the Middle East and Africa (MEA) region. The new hub will be OPPO’s base for Middle East’s regional sales, distribution and marketing operations, as well as being a point from which OPPO will look to deepen technology partnerships with other private and public-sector entities. The hub will also oversee OPPO’s continued expansion in the Middle East and Africa. Also, OPPO has officially arrived in Saudi Arabia, bringing to the Kingdom products that seamlessly combine breakthrough technology with artistic design.
To further its commitment of developing the 5G ecosystem, OPPO recently announced the collaboration with Etisalat to test the compatibility of OPPO 5G smartphones with Etisalat’s 5G network to ensure that user experience reaches the level for commercial use. This is the first 5G smartphone test between carrier and smartphone in the GCC region.