On April 16th, OPPO Middle East to launch the new OPPO Reno series of smartphones for UAE market

Posted April 3, 2019 by admin in Announcements
RENO representation by an artist


OPPO—a leading global smartphone brand—has confirmed that its new product series, Reno, will come to the UAE as the first international market to range the series outside of China. The official UAE unveil for Reno is announced for April 16th.

OPPO - 10x Lossless Zoom

OPPO – 10x Lossless Zoom

OPPO’s Reno to have the 10x Hybrid Zoom camera as one of the main cameras. This would be the first product launched after the company announced a refocusing of its portfolio to deliver a premium experience to young consumers.

The selection of UAE as the first international market for the Reno series highlights the strategic importance OPPO is placing on the Middle East as part of its global expansion strategy. This spring, OPPO began operations in Saudi Arabia for the first time and opened its second regional hub for the Middle East within the UAE. The company also announced its entry into new EMEA markets with consecutive launches in the United Kingdom, Turkey and Poland.

OPPO 10x Hybrid Zoom sample photo -1

OPPO 10x Hybrid Zoom sample photo -1

OPPO’s new Reno product series boasts a brand-new product concept, design philosophy, and communication model. It’s tailor-made for youthful pioneers who are dream chasers and those who express themselves to create new trends. Reno will empower users with its stylish appearance and innovative design. Using Reno, youthful pioneers who view life from a unique perspective can fuel their artistic inspiration, and create a style of their own.

No-one defines this new series, but rather everyone will have their own unique Reno experience. Ahead of the launch, OPPO has partnered with artists around the world to share Reno’s potential. A series of colourful artworks have now been released and provide a sneak peek into Reno’s key features.

Logo of RENO Smartphone representation by an artist

Logo of RENO Smartphone representation by an artist

OPPO entered the global smartphone market in 2011 and has since become one of the world’s most popular smartphone brands—particularly among young people—with over 250 million consumers around the world using OPPO smartphones.

Reno will officially debut in the UAE on April 16th in Dubai. More information on the launch will be shared over the coming days by the brand.

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