OPPO Middle East launched the #OPPOF7 smartphone for UAE marketApril 24, 2018
23rd April, 2018: Today OPPO Middle East made a mark with the launch of the latest flagship mobile phone #OPPOF7 smartphone. This is their first smartphone with an improved 2280 x 1080 resolution, 6.23-inch FHD+ Super Full Screen and with 19:9 aspect ratio and 88% screen to body ratio. OPPO also announced its global expansion plans at the launch event. The brand will be entering European markets later this year.
Oppo F7 launch was created little different from the other smartphone launches. They had fashion show with 3 different fashion designer working with 3 OPPO F7 variants colors – Solar Red, Diamond Black and Moonlight Silver.
“Our focus has always been on bringing the best photography and selfie experience to the Middle East consumers. We have been leading the selfie industry in the Middle East market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F7 here, we will further strengthen our stance as ‘The Selfie Expert and Leader’ and truly represent our ambition to continue being the leaders in the market.” said Andy Shi, Manager Director of OPPO Africa and Middle East.
About OPPO F7
The New OPPO F7 weighs only 145gms and has 6.23″ FHD screen display as if it almost the side frame is invisible. As OPPO is know as the “Selfie Camera Expert”, the F7 smartphone has 25MP Front camera and 16MP for rear camera. F7 comes in two models: 4GB RAM + 64GB ROM and 6GB RAM + 128GB ROM.
Some the special features which makes the OPPO F7 special
25MP X hardware Sensor HDR
F7 is the first smartphone equipped with a 25 MP selfie camera in the industry and also the first phone using Sony 576 Sensor with a HDR (High Dynamic Range) function in hardware (Sensor HDR). Because the HDR is in hardware, users can get exactly the same photos as what they see in the preview. Also thank to Sensor HDR, real-time adjustment will be initialized every time the light condition is changing thus helps the selfie camera capture more details for better imaging effect. Even in back-light condition, person and the background will look clear and detailed.
AI Beauty 2.0 Technology “Capture the real you”
The latest F7 has second-generation AI beautification technology– AI Beauty 2.0 that pushes the envelope on selfie photography even further and it has 3 main upgrades:
- Firstly, smarter AI recognition.
The AI Beauty 2.0 scans 296 facial recognition points which include arm and neck based on a person’s age, gender, skin color and skin type. It is 20% improvement from the predecessor F5 allowing for a more precise and accurate facial recognition capability.
- Secondly, smarter AI beautification.
F7’s AI Beauty 2.0 now has 8 million beautification solutions from global users compared to only 2 million in the F5. Having such a big database means it can intelligently provide the most suitable beautification for each people.
AI Beauty 2.0 also creates a unique algorithm for various facial zones such as eyes, noses, cheeks and forehead. With the enhanced facial beautification, user’s skin appears more moisturized and eyes are shinier with minimal shadow between the nose bridge. This makes the face naturally beautiful.
AI Beauty 2.0 also specifically optimize beautification for group selfies and it provides different beautification for the various people in one frame. It supports a maximum of 4 people.
- Thirdly, smarter AI learning.
The AI beautification learns constantly. The AI in AI Beauty 2.0 learns user’s editing habits and create customized beautification solution for this user. The more selfies user edit, the more AI learns and the more customized AI selfies it creates.
Interesting features like vivid mode and AR stickers are also built into the AI Beauty 2.0. Vivid Mode gives the user the opportunity to play with an enhanced background color saturation but still remain a nature face. While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.
Beautiful Super Full Screen with practical user experience
The F7 comes with an improved 2280 x 1080 resolution, 6.23-inch FHD+ Super Full Screen. With 19:9 aspect ratio and 88% screen to body ratio, the screen gives a much more colorful, vivid and immersive visual experience.
Accompanying the Super Full Screen is a series of numerous software assistant for better full screen experience. For example, The full screen multitasking can hold app icons or notification bubbles, so you can still read and reply to messages without interrupting your games or videos, as they go app-in-app.
Specification to ensure smooth performance
F7 has also been equipped with a 3400 mAh power cell. According to simulated test in the lab, users can keep listen to music uninterruptedly for more than 33.5 hours, watching videos for 13.4 hours and playing games for 8.3 hours.
Besides long battery endurance, F7 also utilizes a smart AI battery management system that prevents unnecessary drainage. The AI manager will learn and establish the user’s usage patterns and habits over time, and eventually manages power for optimal use. The system will snooze or freeze inactive apps when it’s appropriate, so that there’ll be more power for more productive tasks during the user’s day.
The F7 comes with a brand-new, very much enhanced ColorOS 5.0. It is based on the Android 8.1 and has AI inbuilt into it.
ColorOS 5.0 comes with a brand-new design that is easy on the eyes and it also strengthened safety feature with Safe box, app hiding and various unlock ways.
Price & Availability
The OPPO F7 with 4GB RAM and 64 GB ROM will be available from April 23rd, 2018 on all online and offline stores in Solar Red, Moonlight Silver and Diamond Black for AED1249, OPPO will also hit the market with F7 128GB edition with 6GB RAM in Solar Red and Diamond Black color priced at AED1599.
OPPO F7 is available at: Sharaf DG, Emax, Jumbo, Axiom and the OPPO F7 will also be available at independent retailers in the UAE.
The OPPO F7 128GB is exclusively available at Etisalat