LG’s Launches Front-loading Washing Machine with New (AI DD) for MEAJuly 17, 2019
LG Electronics (LG) is unveiling its latest front-loader washing machine releasing in the Middle East and Africa (MEA) region. This was done in an event for Home Appliance & Air Solution Press Tour in Seoul, South Korea.
Powered by the company’s new Artificial Intelligence Direct Drive (AI DD) with deep learning, it delivers thorough yet gentle care, determining the characteristics and volume of each load to minimize fabric damage. Also, with upgraded TurboWash 360, LG’s advanced front-loader gets clothes cleaner and completes cycles in less time.
Featuring the enhanced DD motor, the new appliance expands the definition of ‘great washing performance’ to include meticulous fabric care. Using deep learning – which draws on a vast amount of data collected by LG – the AI DD enables finely-tuned washing patterns, automatically detecting the weight of laundry and accurately assessing fabric softness. This guarantees exceptional results every time, and reduces the occurrence of fabric damage by 18%, prolonging the lifespan of favourite clothing items.1
Thanks to TurboWash 360, the front-loader provides the convenience of Fast Wash, which takes just 39 minutes to complete – 34% faster than the conventional TurboWash™ option.2 The washer sprays jets of water and laundry detergent in four different directions to get clothes cleaner. Steam™+ completes this comprehensive laundry solution, neutralizing 99.9% of allergens through a special sterilizing cycle, and removing 30% of annoying creases via Wrinkle Care.3
The new front-loader also showcases LG’s commitment to creating practical, user-friendly features. Durable and reliable, the washer boasts an energy rating of A+++-50% and comes with a 10-year warranty. Boosting convenience, the SmartThinQ™ app lets users remotely control and monitor the washer from their smartphone. Furthermore, the new front-loader can be turned into TWINWash™ by placing LG MiniWash directly underneath it, enabling users to wash two loads at the same time.
“We are excited to introduce our new front-loader with the revolutionary AI DD, which improves laundry results and the user experience,” said Song Dae-Hyun, president of LG Electronics Home Appliance & Air Solution Company. “With a growing portfolio of differentiated washing machines, LG will continue to strengthen its market leadership across the MEA region.”
1 Tested by Intertek on Cotton cycle (with load comprising 2kg of underwear) compared to conventional LG washer. Results may differ depending on load composition and environmental factors.
2 Tested by Intertek on TurboWash™ 39 cycles with half-load compared to the conventional washer on Cotton cycle with TurboWash™ option selected.
3 Tested by Intertek on Cotton cycle with ‘Wrinkle Care’ option (load comprising three shirts) compared to Cotton cycle without ‘Wrinkle Care’ option (based on AATCC).