In conversation with Koji Naka on launch of CASIO’s new range of mercury free ‘High Brightness LampFree Projectors’

In conversation with Koji Naka on launch of CASIO’s new range of mercury free ‘High Brightness LampFree Projectors’

March 27, 2018 2 By admin

CASIO Middle East has announced the launch of its latest line of mercury-free LampFree projectors–combining Laser and LED hybrid light source that lasts up to 20,000 hours while sustaining a high brightness. The launch of the new line of mercury-free LampFree projectors falls in line with CASIO’s continuing commitment and support for the ‘Minamata Convention on Mercury,’ an international treaty designed to protect human health and the environment from anthropogenic emissions and releases of mercury and its compounds.

During the launch, Koji Naka, Managing Director for CASIO Middle East, spoke about the company’s latest offerings while Shingo Yamaga, Senior General Manager of Projector Division at CASIO Middle East, gave a presentation on the Minamata initiative and the emergence of mercury-free technology. In addition, Mohammed Kamel, Business Development Manager of Projector Division, spoke more about the latest technologies being utilized in the newly launched range.

According to Koji Naka, Managing Director of CME, the new line of projectors can be used for education, business and commercial applications. Offered in five different categories, the mercury-free LampFree projectors presents users with key advantages like simple functionality and excellent cost performance; advanced functions that respond to various applications; easy installation in limited space options and offers an enhanced visual communication experience.

The mercury-free LampFree projectors comes equipped with a long-life light source that reduces the need for maintenance and cost while also extending operating life to approximately 20,000 hours and reducing the power consumption by about 45 per cent–resulting in remarkably reduced electricity bills.

Moreover, each projector is highlighted by a dust-resistant design that helps eliminate the constant need to change the filters and sustain high brightness–with speedy projection times of five seconds with no warming up or cooling down time needed.

We are proud to announce the release of CASIO’s latest line of mercury-free LampFree projectors, which reflects our continuing move to help address the issue of mercury pollution,” said Koji Naka, Managing Director, CASIO Middle East. “Our concern for this timely issue has led to the company’s decision to eliminate the use of all mercury-based and emitting products–further resulting in our introduction of the world’s first mercury-free projectors.”

“At CASIO, we believe that the presence of technology serves as a double weapon that should be constantly improved and enhanced. Companies and people today should understand that their behaviour affects the future of coming generations, which prompts them to take action and responsibility to choose the best products that offer safe and healthy experiences,” concluded Naka.



I had opportunity to speak with Mr Koji Naka (Managing Director of Casio Middle East) and below is the conversation with him.

What is going to be your strategy inform the consumer and channel partner about message for mercury free projector doing terms of activities?

Today in the demonstration, we showed about Minamata campaign and importance for the society. we are focusing on B2b customer specially to Education sector. We are developing strong partnership with our distributor and system integrators and share our product advantage of importance of Free Mercury Projectors for the world.

Will you be using existing channel partners or will you appointing new system integrators and distributors?

Actually we are changing, earlier we had one country one distributor, now we are focusing on System integrator providing deep connect with the project, Maybe the size of the system integrator would be smaller than Distributor but would provide direct connect with the end customer.

Which are the markets Casio is focusing on if you are talking about education sector?

Markets we are looking at KSA, Egypt and UAE as priority and followed by other countries in GGC like Oman, Qatar, Bahrain. As we have limited resource, we will focus on 3 countries first followed by other GGC Countries.

Is there any plans for Roadshows or similar events in other markets to introduce the Casio Projectors?

Yes! We will however not actually like roadshows but more face to face meeting with media like you and with system Integrator in local but not in large scale.

Coming to back to earlier question, is Casio looking for new business partners with existing distributors and system integrator?

In short, any kind of new business opportunities and new future business partners is always welcome. In this industry if we stop, we cannot grow and off course with efficient performance existing business partners we would like to grow.

What are plans of Casio in terms of increasing their brand value and advertising in the market?

As said currently is focus on the B2B business with providing the product and service to our system integrator and channel partners and through them inform our end consumers about Casio product. Our end user will recognise our product quality and by the end of 5- 10 years, they will surely repeat buying the latest Casio products. Like our product is less maintenance free and lots of benefits like less electricity consumption and it is an environment friendly product.



In Few words about Casio projector and USP of the range of products?

Environment friendly, Economical because of the less power consumption, it is easy to use – in 5 secs the Casio Projector switch on and ready to use “Quick Start”. As Mercury lamp projector takes almost 60 to 70 sec to switch On and here it takes on 5 secs and ready for use.