Huawei launches Mate 10 series in MEA region and the 1st smartphone with Dubai FontOctober 31, 2017
30th November, 2017: At Four Seasons Hotels & Resorts, Jumeriah, Dubai, Huawei Consumer Business Group (CBG) introduced the Huawei Mate 10 series which includes the new HUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 devices. The Mate 10 series devices are powered by artificial intelligence (AI) and machine learning technology that are set to deliver the ultimate seamless experience.
Commenting on the launch of the flagship HUAWEI Mate 10 Series devices in the region, Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa said: “Tech-savvy consumers in the Middle East and Africa have a huge appetite for innovative technology that offers increasingly intelligent and seamless solutions for their busy lives. The use of AI in the HUAWEI Mate 10 Series allows us to break through boundaries and usher in an era of smartphones that transform human-to-machine interaction and further expand their capabilities. With boosted performance, speed, power, and infinitely faster connectivity and download speeds, this premium device series delivers the ultimate user experience, and heralds a new decade of smartphone development.”
What is the connection between Huawei Mate 10 Series and Dubai Font?
Huawei CBG has partnered with The Executive Council of Dubai to be one of the first smartphone companies to introduce Dubai Font to their users. The Mate 10 Series is the first smartphone series by Huawei that has Dubai Font embedded into it. Dubai Font has been designed for more than 180 countries and in 23 languages integrating Arabic and Latin typefaces.
Also Huawei Mate 10 will have Dubai theme wallpapers, thanks to the collaboration with Dubai Tourism.
What makes Mate 10 series stand out from their competitors?
Huawei Mate 10 Series is powered by the Kirin 970, Huawei’s new smartphone System-on-a-Chip (SoC) which combines an 8-core CPU, a new generation 12-core GPU, and a dedicated Neural Processing Unit (NPU) to power AI computing, the HUAWEI Mate Series offers a significantly faster intelligent experience for consumers across the region. Most importantly, the performance of the Kirin 970 NPU is unparalleled with 25 times that of a CPU (Central Processing Unit) and with 50 times the efficiency of a CPU.
Providing the world’s fastest 4.5G experience, the HUAWEI Mate 10 Series smartphones only require a few seconds to load and play 4K online. The devices are also the world’s first smartphone with Dual 4G SIM support enabling each SIM to make calls and browse simultaneously.
What about the Huawei Mate 10 series camera and AI?
Mr.Clement Wong, Head of Global Product Marketing Huawei gave demonstration of the HUAWEI Mate 10 Series and explained in details about the Huawei Mate 10 series.
The HUAWEI Mate 10 and HUAWEI Mate 10 Pro intelligently identify scenes like food, snow and night, just like human eye, and then automatically adjusts and chooses settings to help you capture better photographs in a range of different environments.
In partnership with Leica, the renowned camera maker, the HUAWEI Mate 10 Series is the first Intelligent Photography smartphone that turns every shot into a perfect memory. The HUAWEI Mate 10 Series features a new Leica SUMMILUX-H camera with f/1.6 aperture to capture more light for low-light photography. Powered by Kirin 970’s dual ISP and Snapshot with AI Motion Detection, users can capture wonderful moments of children running or playing sports. AI-powered Real-Time Scene and Object Recognition with Real-Time Auto Settings allows the camera to automatically adjusts and chooses settings to help users capture better photographs in a range of different environments.
The HUAWEI Mate 10 Series captures detailed AI-powered Bokeh Effect for a more natural and detailed transition between the background and subject and the AI-powered Digital Zoom of up to six to 10x brings far-off text into clearer focus and helps captures greater detail.
How does AI help in battery management in Huawei Mate 10 Series?
The advanced AI-powered Battery Management technology used in Huawei’s Mate 10 Series allows for full day use with the 4000mAh battery with smart power-saving technology, as well as smarter power management technology to personalize system settings, optimize background applications and push notifications for each user, maximizing power efficiency and increasing battery life.
Powered with HUAWEI SuperCharge technology, the HUAWEI Mate 10 Series devices support 4.5V/5A low-voltage fast charging. A 10-minute charge powers the battery to 20 percent, while a 30-minute charge powers the battery to 58 percent. The battery remains at a low temperature during fast charging to ensure safety. The HUAWEI Mate 10 Series features the world’s first TÜV Safety Certified HUAWEI SuperCharge technology, the strictest certification of its kind in the world. Safety certification is based on the entire charging system including the charger, cables, IC, and battery for end-to-end charging safety.
Tells us more about the Huawei Mate 10 Series?
All the Huawei Mate 10 series has a 3D Glass Body and the devices are made of glass front and back, and beautifully curved on all four sides – makes the devices feel ultra-premium in the hand with a thin, futuristic design and comfortable grip. The HUAWEI Mate 10 series are IP67 certified (Water and Dust Resistant).
With the the all-new EMUI 8.0, Huawei Mate 10 can link to a larger screen and mirror or extend your smartphone display. And personal notifications, calls and messages remain private, appearing only on your phone. The Huawei Mate 10 is set up for pad-like multi-column viewing, making mobile working as effortless as sitting at your desk.
Huawei Mate series has an integrated function means even the faintest whisper* spoken into the HUAWEI Mate 10 series devices and will be heard clearly at the other end. The HUAWEI Mate 10’s AI technology will enhance and boost low volume calls*, while noisy calls** are transformed into high quality conversations with AI-advanced ambient noise cancellation.
Instantly translate text, voice, conversations, and images into 50+ languages with AI powered acceleration. With the pre-installed Translator you can translate one-to-one or group conversations across devices rapidly.
Running within the HUAWEI Mate 10’s AI-ecosystem means this app can translate text and images faster than ever.
What is the price, colors and availability of Huawei Mate 10 and Mate Pro?
The Huawei Mate 10 is available for purchase at the Huawei brand store located on level 2 at The Dubai Mall and across leading retailers. Huawei Mate 10 64 GB is available in Mocha Brown and Black colors at a price of AED 2,299 while Mate 10 Pro 128 GB will be available in Mocha Brown, Titanium Gray and Midnight Blue colors at a price of AED 2,999 from end of November.
Is there any special service offers?
Mate 10 Series comes with Mate 10 Care offer that includes an initial 6 months screen damage warranty service available at all Huawei Service centers across the UAE.Mate 10 Care program also includes 1 time free engraving service and device sanitizing.
For more information, please visit: http://consumer.huawei.com/us/
*Under average sound and reverberation level indoor conditions such as a quiet meeting room, office and living/bed room.
**Traffic, train station and airport are main AI focused noisy environments.