HTC U12 smartphone unveiled for the global marketSeptember 1, 2018
HTC has unveiled the newest and most affordable member of its award-winning U family: the HTC U12 life. Designed to reflect “U” – your unforgettable photos, your unique sense of style, your personal way of interacting with your phone – the new U12 life shines with impressive features and gorgeous, eye-catching design at an unbelievable value.
The launch of the U12 life complements HTC’s existing U series, which has been HTC’s high-end smartphone range since 2017. HTC has continued to showcase cutting-edge technology and design within the U series as seen through flagship devices including the U12+ unveiled earlier this summer, and popular offerings such as the U11, U Ultra, and U Play.
Dual Color Body
The U12 life delivers a gorgeous and unique dual finish featuring soft, subtle stripes on an acrylic glass unibody with a metal-like design surrounding a vivid, 18:9 full-body display. Enjoy a new dimensional touch with a solid grip that feels great in the hand. Plus, the U12 life is toughened up to fight against scratches to help keep your phone looking beautiful. It’s a totally fresh take on our Liquid Surface-inspired design
The U12 life features an exceptional dual camera on the back that takes the difficulty out of capturing artistic bokeh photos. Add next-level creativity to your portraits with a pro-like focus on your subject and a soft, delicate blur in the background, much like an expensive, high-end camera. Or shoot beautiful 4K videos with stunning clarity, perfect for your next viral clip on YouTube or Instagram. The front camera delivers richly detailed selfies with flash and beautification mode, even in low light, so you’ll always be ready for your close-up.
Power and CPU
To power the amazing cameras and big, beautiful display, the U12 life packs in a 3600mAh battery so you can surf, play, watch and a whole lot more, all to your heart’s content. And the Qualcomm Snapdragon 636 Mobile Platform provides intelligent, chart-topping efficiency so you can multitask away without draining your battery – even with up to 600mbps downloads (where available). The U12 life delivers surprising power and performance in a smartphone this affordable.
Availability and Colors
The U12 life will be available in two colors, Moonlight Blue and Twilight Purple, beginning in October in the Middle East region, with pricing to be announced at that time.