HONOR VIEW20 launched for UAE market at AED2399January 29, 2019
HONOR, a leading smartphone brand, has launched its latest flagship smartphone, HONOR View20, for the UAE market. At the announcement event held in Burj Khalifa, HONOR highlighted five world’s first features of HONOR View20, including: 48MP Camera + TOF 3D Camera, 25MP In-screen front camera with a narrowest 4.5mm opening, 7nm SOC Kirin 980 AI Chipset, Aurora Nano-texture design and the Dual NPU which supports the AI Triple-Antenna Wi-Fi technology. In acknowledgement of these feats of engineering, HONOR View20 won numerous awards at CES 2019 in Las Vegas earlier this month.
Mr Chris Sunbaigong, President, HONOR, MEA, said: “The HONOR View20 is a revolution in smartphone technology. It has already been acknowledged for its engineering, with numerous awards and positive reviews. Our Middle East consumers can expect groundbreaking technology coupled with industry-best performance. The Middle East is known for its dynamism and sophistication and with this device, we bring a stunning state of the art design that truly represents the HONOR brand.”
He added: “Our collaboration with word class iconic Italian luxury fashion brand MOSCHINO is further proof of our commitment to provide the very best to our fans. We are confident our consumers will embrace this new exclusive line.”
With 170% year-on-year (YoY) growth in overseas markets in 2018, HONOR has made significant strides towards its goal of becoming a “Top-5” global smartphone brand. At the global launch in Paris, HONOR has also announced upgrades to its brand image, with a new moving colour logo, new “HONOR MY WORLD” slogan, and new mission of creating an intelligent world that belongs to young people. In this way, HONOR will continue to offer a stylish all-scenario experience to youth across the globe in every area of their lives and to set trends of pioneer culture and modern lifestyle.
HONOR View20 for photography
HONOR View20’s rear camera is the first to be powered by the Sony IMX586 48MP sensor, with a 1/2-inch large CMOS, and equivalent 1.6μm pixels in Quad Bayer array. The sensor, boosted by the Kirin 980 chipset, supports new 48MP AI Ultra Clarity mode to produce photos with unmatched detail and clarity.
The camera takes several 48MP pictures at once and collates the best details from each photo to create one 48MP picture. The Kirin 980’s Dual-NPU processes the photo using an advanced AI algorithm – the quality of the photo is assessed, details in dark areas are optimized, and colours are adjusted to appear more vivid.
HONOR has partnered with National Geographic to illustrate the beautiful photos made possible by this unrivalled technology. After experimenting with the new 48MP camera, National Geographic photographer Robbie Shone said, “I appreciate HONOR View20’s superb clarity and telescopic zoom, which allow you to take exceptionally detailed photographs even from a distance. This smartphone can capture some of the most vibrant and precious of life’s moments in new, inspiring and exciting ways.”
Another rear camera, the 3D Camera is capable of creating a new dimension in photography and videography and brings greater usability and fun. The 3D Camera collects information on the shapes of objects based upon the time-of-flight of light signals to enable depth sensing, skeletal tracking and real-time motion capture. This camera can turn HONOR View20 into a motion-controlled gaming console, allowing you to play 3D motion games like never before. Now, it supports Fancy Skiing and Fancy Darts.
The new dimension in design
HONOR View20’s stunning design starts with the advanced in-screen front camera design. The innovative All-View Display with a front-facing 25MP Camera provides a notch-less viewing experience and an outstanding 91.8% screen-to-touch panel ratio. HONOR engineers use the advanced holder with buffer design to precisely place the front camera under an ultra-small 4.5mm transparent hole created by advanced lithography processes. HONOR View20 surpasses competing for in-screen cameras — maintaining the structure and strength of the display while ensuring better usability and photo quality.
HONOR View20 is also the first smartphone to use nanolithography to create a Nano-texture – a vivid and dynamic V-shape colour gradient with gleaming effect on the body. The smartphone’s integrated 3D curved body with an elegant arc design is only 8.1mm thick and consists of a perfect blend of metal and glass texture. The state-of-the-art design is an edgy interpretation of the HONOR brand.
Marking the launch of its new top-of-the-line flagship smartphone, HONOR collaborated with iconic Italian luxury fashion brand Moschino to create an exclusive range of products, including a co-designed Moschino HONOR View20, an embossed phone-cases featuring the iconic Moschino Teddy Bear and specially designed accessories: the perfect fashion statement for the ultimate phone fashionistas. Gabriele Maggio, CEO of Moschino, participated at the Paris launch to share key insights into the importance of design.
Extreme performance with HONOR View20
In celebration of the launch of the HONOR View20, HONOR is collaborating with Epic Games to push the mobile gaming experience of Fortnite to the next level. As part of this collaboration, owners of the HONOR View20 will have exclusive access to the HONOR GUARD outfit in Fortnite.
HONOR View20 possesses next-gen features: 7nm Kirin 980 AI Chipset with intelligent Dual-NPU; The Liquid Cooling System that can effectively dissipate heat for better performance; The AI Triple-antenna Wi-Fi technology prevents the signal from weakening when a user’s hands cover the receiver; a 4,000 mAh battery for long-lasting and uninterrupted gaming; and large internal memory.
In addition, HONOR and Epic Games have begun working together to optimize selected HONOR devices for the Unreal 4 Engine as part of HONOR and Epic Games commitment to push the limits of mobile gaming and bring a console-like experience to gamers everywhere.
HONOR View20 with AI
HONOR View20 comes with innovative AI capabilities which bring a customized and easy-to-use experience. HONOR View20’s 3D Camera and AI capability are capable of identifying over 100 kinds of food and provide calorie information to help you maintain a healthy lifestyle. The AI object can also identify over 300 famous landmarks and 100,000 paintings from around the world.
HONOR View20 price and availability
The HONOR VIEW20 is available in phantom blue and phantom red version with 8GB RAM+256GB ROM will be available for the retail price is AED2399.
HONOR View20 is available for purchase on HiHonor website and at various e-commerce and selected retailers including Carrefour, Axiom, Lulu, Jumbo Electronics, Emax, JollyChic, Sharaf DG and KM trading along with all mobile shops.
HONOR Watch Magic, Band 4 and Flypod Lite also launched
Also, at the UAE launch event, HONOR released the new HONOR Watch, a new smartwatch designed for all aspects of the daily life. HONOR Watch is now available for purchase in UAE’s retail stores, and the retail price starts from AED 669 and Honor Band for AED199
Please note: All the images in this article is clicked with HONOR View20 smartphone. Images have been resized for the article.